Case Study : Branding & Digital Marketing

Royalty Plumbing, Gas & Electrical

Case study: Royalty Plumbing, Gas & Electrical

Your up-front local Perth Plumbers and Electricians

Fully licensed and trained tradespeople ready to help you with whatever plumbing, electrical or gas problem you have, Anytime, Anywhere 24-hour service.

A local family owned and operated Perth plumbing and electrical company.

Constantly delivering outstanding customer service, tailored solutions and quality products, every time.

Find out what your so-called free “no call-out fee” includes
before you hire a tradie and avoid surprise costs later on.

The truth about tradie "NO CALL-OUT FEES"

Find out what your so-called free “no call-out fee” includes before you hire a tradie and avoid surprise costs later on.

Royalty Plumbing, Gas & Electrical pride themselves on transparency, and offering outstanding customer service, tailored solutions and quality products, every time.

Art Direction & Print Production.

A part of operating and promoting your business involves the use of printed stationery and marketing material. Over the years we have designed & printed 1000’s of material marketing to help promote Royalty Plumbing, Gas & Electrical.

We pride ourselves on being more than just graphic designers, we investigate your needs, we research, we plan, we implement.

Always remember that your marketing material says a lot about the professionalism of your business...read more.

Website Design and Development

It is so important to have a website design that not only looks great, it must be easy to navigate. Ranks well with Google and most importantly converts visitors to your site into customers.

So you must ask yourself, does your website design reflect how professional you are? Does it clearly highlight the key factors that set you apart from your competitors?

We understand that without traffic, your website will not make money for your business.

Organic Search Engine Optimisation (SEO)

SEO is the process of optimizing your website for the purpose of receiving organic or natural (free) traffic from search engines.

mediaBoss is an experienced SEO Perth-based SEM team, specialising in organic results, with no lock-in contracts. Our SEO packages focus on and follow the Google quality guidelines to ensure long term results.

website design Perth

Testimonial

“We have been using Mark and the MediaBoss team for many years now. They are always helpful and come up with new ideas to help grown our business. Keep up the great work.

– Daniel Nancarrow (Managing Director – Royalty Plumbing, Gas & Electrical)

Case Study : eCommerce Website Development

PaintSeal Australia

Paintseal's Gen 3 GlassCoat

Paintseal’s Gen 3 GlassCoat is a complex formula, which, when bonded to your cars surface, creates a hydrophobic ceramic hardened glass finish. Due to the advanced technology, your vehicle will demonstrate some self-cleaning abilities, with the smooth surface it will repel liquids and help against the weather.

Gen 3 GlassCoat delivers exceptional protection in extreme temperatures, and the harshest environments.

Gen 3 GlassCoat utilizes technology so advanced, NASA used it for there space program.

WooCommerce - the most customizable eCommerce
platform for building your online business.

To help Paintseal start selling they’re number one product in Gen 3 GlassCoat across Australia online, we introduced Jonathan to the world’s most customizable eCommerce platform for WordPress…WooCommerce.

Professional Product Photography

Product photography isn’t as simple as pointing and shooting. The ultimate goal is to capture a realistic image of the item. This way potential consumers are able to see exactly what they are getting because they are unable to touch or feel the product.

When it comes to professional looking product photos, using a mobile phone just doesn't cut it.

Product images play an important role in e-commerce. They are often the deciding factor in whether a consumer follows through with the purchase.

Why WooCommerce?

WooCommerce is an open-source, completely customizable eCommerce platfor. Which means you can modify and customize anything and everything. Because you have complete control, you can add unlimited products and users, and take unlimited orders.

Testimonial

“The team at mediaBoss helped me create my new website, I was looking to make a corporate website to suit my business, really happy with the result, thanks Mark and the team.

– Jonathan Crompton (Managing Director – Paintseal Australia)

Case Study : Branding with the lot

Mr. Slushy

Case study: Mr. Slushy.

Established in 2009, Mr Slushy has been providing quality slushies for school canteens, and a wide range of parties and functions including private and corporate events for over 10 years.

Whether it’s a private party, fundraiser, product launch, school canteen or celebrating a mile-stone event in your life, Mr Slushy delivers amazing fruit-based slushies and frozen cocktails for any occasion.

Mr Slushy specialises in making every party or event one to remember.

However you spell it, they are very popular and are a sure hit with adults & children of all ages!

Children Parties

All Natural 99% Fruit Based Slushies, perfect for Kids Parties!

Planning on hosting a children’s party, and would like to try something different and exciting to entertain the kids?

Mr Slushy supply fruit based slushies, so everyone’s a winner. Kids can get excited and enjoy a fun and great tasting drink. Parents can have peace of mind knowing that they are serving their guest fruit-based drinks with no added sugar.

Big Children Parties

Not just for the little kids, frozen slushie cocktails are a popular choice when it comes to entertaining the older children too.

So whether your celebrating an engagement or wedding, house warming, 18th or 21st birthday or any other personal milestone party. Mr Slushy want to help you create the perfect event, by providing the best event hire products and service.

Brand Strategy

A brand is an… emotion;
created by the perceptions of the audience,
it’s how people feel when they interact with you.

It is a company, service or product with an emotional image.

WooCommerce - the most customizable eCommerce
platform for building your online business.

To help Mr Slushy with his online bookings, we introduced him to the world’s most customizable eCommerce platform for WordPress…WooCommerce.

Art Direction & Print Production.

We pride ourselves on being more than just graphic designers, we provide a smooth and supportive process with art direction and corporate branding experience to help lead you in the right direction.

We investigate your needs, we research, we plan, we implement.

From the creative concepts and art direction processs, right through to the print production and delivery to your doorstep.

Customised Mobile Website.

Why is it important to have a customized mobile website?

Because today, the mobile is the “first screen” we look at when searching for products or services. The layout of a mobile site is different than that of desktop computer.

A website that was created for the full screen was designed for a completely different user experience.

Case Study : DIY Website Builder Upgrade

Graffiti Gone WA

Case study: Graffiti Gone WA.

Founded in 2016 by Chris Bayley, Graffiti Gone WA is proudly the WA State wide exclusive supplier of the Australian made premium range of EzyClean graffiti removal products, anti-graffiti coatings, sealers and products.

Widely regarding as the best graffiti removal chemicals in the world, their range of products are continuously being developed, refined and improved by the industrial chemists for all Australian conditions.

Graffiti Gone WA provide the graffiti cleaning products and services that are effective for virtually all surfaces, bio-degradable and safe for the environment.

Many corporate businesses and government departments and councils have in-house staff as trained professionals who remove graffiti from their property and assets. Many small business who are susceptible to graffiti vandalism have become savvy to removing graffiti as well from painful experience.

​All graffiti experts know that the key to effective removal of graffiti is knowing which products to use for different circumstances and how to use them.

Customised WordPress CMS Website.

A content management system (aka “CMS”) is a web application that allows you to self manage your website i.e. add/edit/delete pages, modify page titles and add images and new products using a client friendly admin panel.

This system saves you time and money for any future updates that his website may require.

Why WordPress?

WordPress has dominated the CMS field with the highest market share.

Versatile, flexible, WordPress has all the tools a webmaster needs for creating and sharing content of all kinds anywhere in the world.

Best of all it gives us an advantage when it comes to SEO, especially in regards to on-page optimizations.

WooCommerce - the most customizable eCommerce
platform for building your online business.

To help Graffiti Gone WA start selling their products online, we introduced them to the world’s most customizable eCommerce platform for WordPress…WooCommerce.

Why WooCommerce?

WooCommerce is an open-source, completely customizable eCommerce platfor. Which means you can modify and customize anything and everything. Because you have complete control, you can add unlimited products and users, and take unlimited orders.

Testimonial

“Developed and manage Graffiti Gone WA website, professional and so happy with the new site. Great work Mark & Kristine.”

– Chris Bayley (Director – Graffiti Gone WA)

Is your website making a great first impression?

first impression
a websites first impression matters

There are now more than 4 billion people around the world using the internet. Well over half of the world’s population is now online. The digital age is well and truly here. So have you considered whether your website design is making a great first impression?

You've got just seconds to make a memorable impact on new visitors to your website.

Good website design is a must in today’s highly visual market. The way your website looks, tells users whether they want to do business with you or not, in just a few seconds.

Today’s customers are more connected than ever, they have greater access to choice and are more demanding than ever before.

Whether they find out about your business through a friend or via the local newspaper. They want to go to your website and find out more about you before making contact.

So you must ask yourself, does your website design reflect how professional you are?

Does it clearly highlight the key factors that set you apart from your competitors?

website design Perth
website design Perth

Website Design and Development

It is so important to have a web design that not only looks great, it must be easy to navigate. Ranks well with Google and most importantly converts visitors to your site into customers.

So you must ask yourself, does your website design reflect how professional you are? Does it clearly highlight the key factors that set you apart from your competitors?

User Experience

By understanding your business and your customers’ goals . We create useful and usable websites that make a difference when your clients interact with your website while using their device of choice.

SEM vs SEO

SEM is “the process of gaining website traffic by purchasing advertisements on search engines like Google.” These advertisements are commonly referred to as pay-per-click (PPC) ads.

SEO is the process of optimizing your website for the purpose of receiving organic or natural (free) traffic from search engines.

Looking to Start-Up a Business?
We Can Help.

Quality is the best business plan.

The team at mediaBoss has had the unique privilege of building many new brands from the ground up. Helping them launch into the marketplace and watching them grow, is always gratifying.

Setting up your own business can be an exciting time.

But before you start, save yourself time and money by knowing what’s involved in running a business.

Taking the time to clearly understand what your business stands for will ensure that your brand’s vision, values and unique selling points compel customers to work with you over your competitors.

Building a successful brand

Setting up a solid foundation before rushing into execution, is always the best way to start. This way every dollar spent is being used to achieve your goals, and not wasted on hit and misses.

Explain where you want your business to go (objectives).
Define how it is going to get there (strategy).
Set-up a mutual understanding of the way forward.

STEP 2. Customised WordPress CMS Website.

WordPress has dominated the CMS field with the highest market share. Versatile, flexible, WordPress has all the tools a webmaster needs. It allows you to create and share content of all kinds anywhere in the world.

A content management system (aka “CMS”) is a web application that allows business owners to self manage their website. Add/edit/delete pages, modify page titles and add images using a client-friendly admin panel.

This system saves start-up businesses time and money for any future updates that his wesite may require.

STEP 3. Lead Generation

Our media team specialise in not only traditional advertising, but also digital, social media, and search engine marketing.

We investigate who your target audience is, we research, we plan, we implement.

STEP 1. Logo Design

A logo plays a very vital role in establishing your corporate identity and credibility in the market.

A good logo works in the simplest form. It should be fresh and original, without visual clichés or amateur effects. It must look as good on a business card as it does on a web page or your corporate clothing.

You invest in your branding every time your logo is on display. Whether it be on a web page, a sign, or in an advertisement. A professionally designed logo enables you to be immediately recognizable.

WooCommerce - the most customizable eCommerce
platform for building your online business.

When it comes to selling products and services online, we use the world’s most customizable eCommerce platform for WordPress…WooCommerce.

Important aspects of owning and maintaining a website.

Why your website is like owning a car

Building a website is hard work – not just for us, but for clients too!
We collaborate, plan, design, develop, test, add content and test some more.

After a lot of time and effort, your beautiful, brand-spanking new website is finally live!
And then you’re done – right? Wrong!

Having a website can be confusing...To explain the different aspects of “having a website”,
we like to use an analogy everyone can understand – like owning a car.

Domain Name = License Plate

Your domain is like the license plate for your car. With it, you can be identified and located on the world wide web.

You can’t get a license plate for your car until you register it, nor can you have a domain for your website until you register it, either.

Did You Know? That domain name registrations were free for everyone prior to 1995, unfortunately this is no longer the case.

Your hosting option can directly affect your website’s performance, which in return will affect its google page ranking as a result. 

Hosting = Garage

Once you have registered your domain for your website,
you need a place to park your site.

Think of hosting as a “garage” the place where your website “lives” (much like where your car “lives” when you are not using it). Your website files “live” on a hosting server, where they sit and wait until called upon.

Your website will have a specific IP address, and when that address is accessed via the web, your website will turn up on that device.

Did You Know? 40% of consumers will leave a page that takes longer than three seconds to load.

Website Content = Fuel

A website is fueled by content and just like a car, you can’t travel anywhere with an empty fuel tank. If you don’t add regular content to your website you won’t get the necessary engagement or sales that you are looking for.

If you have a blog or news article feed and your last update was in 2015, then you need to get onto that quick smart. It’s better not to have a news section than one that is never used.

Putting fresh content on your website keeps the site up to date and lets Google know that your site is still relevant.

Content should be your first priority when it comes to optimising your website. As they say “Content is King”. Creating authentic, valuable content is critical for search engine visibility.

Quality content is how you engage, inform, and ultimately interact with your target audience.

The Google Freshness algorithm update has been a significant ranking change, focusing on providing the user with “fresher”, more recent search results.

To stay in the race you must play by the rules, and update your pages regularly and your Google fresh content ranking factor will start to climb steadily.

If your website covers industry change, key events, or any degree of new insight, you will need to think about the frequency that you are informing your audience, and adding content to your website.

Did You Know? If you don’t add new content, your website may be seen as out-dated, which will then have a negative effect on your page ranking. Out-dated content says “I don’t care”. And if you don’t care about your website, then Google doesn’t either.

If your WordPress dashboard is littered with little red dots alerting you to update your plugins and a sign along the top of the screen is telling you to update WordPress, you can’t ignore these warnings.

Why Update WordPress, Plugins, and Themes?

• To reduce the risk of your site being hacked or compromised plugins must be updated regularly.

• It fixes bugs that were discovered in previous versions.

• It adds new features, functionality and can also improve the performance of your website. Not updating your site may also affect visitors to your site and your search rankings.

Website Maintenance = Car Service

Just like your car, a website has complex software applications, that need to be kept up-to-date “serviced” for security and performance reasons.

This means regularly updating it’s software, as well as any plugins and themes to keep your website performing at its best.

Why do web developers recommend
a website upgrade or rebuild?

Sometimes for your car to run smoothly it needs to be maintained by replacing parts that do not work anymore. Or maybe it is just too old now to fix, and you are better off replacing it with a new car.

Your website is the same, functions on your site that worked well years ago, aren’t that effective anymore or become so out-dated that you need to replace your site with a new system.

Web standards and technology radically change, and techniques to build a website constantly become more advanced.

A website that was built over 4 – 5 years ago is missing out on important tools to help build your business, increase your sales, and improve your google rankings.

Search engines prefer sites that are fast, error free, well maintained and most of all; they love to index fresh content. So every time you update your website, you are giving search engines new material with which to rank your site.

Site Not Mobile-Friendly?
Kiss Your Google Rankings Goodbye.

Since March 2018, Google has rolled out “Mobile-First” indexing. This means that Google is indexing websites based on its mobile version – not their desktop version. This update has come at a time when Mobile accounts for more than 52.2 per cent of all web traffic worldwide.

Did You Know? 1 in 4 Aussies will not buy online when a website isn’t mobile friendly.

Let visitors know your website is secure
with an SSL certificate.

Having the words “Not Secure” in front of your domain can impact public perception of your website and lead to lost traffic and sales.

Make sure to let your visitors know that your website is secure with an SSL certificate. Secure Sockets Layer (SSL) secures your website’s data while it is transferred between web servers and browsers.

Did You Know? 70% online users exit a website due to the lack of trust.

Life Is Better in the Fast Lane.

Website users expect pages to load quickly regardless of their device. If your potential customer clicks a link to your site and the page takes a long time to load, they’re more likely to leave your site, meaning you miss a possible sale before they ever even saw your content.

There are many factors that play a role in site speed, ranging from coding issues to technical fixes to even just your choice of hosting provider, so if your speed is bad – it should be a priority to fix.

Did You Know? PageSpeed can have a direct impact on your Adwords campaigns and Quality Score.

Fridge Magnets…

Fridge Magnets

The gift that keeps on giving.

The fridge magnet can be considered a “free” gift,
something of value for nothing.

It’s estimated lifespan is anywhere between 5-10 years

The number of times a refrigerator door is viewed in an average household is approximately 40 per day, meaning that each magnet makes approximately 14,600 impressions per year.

In the 1970’s refrigerator magnets rapidly gained approval from the general public. Magnets with company advertisements were commonly given out for free, and it was discovered that they were incredibly useful at holding notices, photos and drawings on the fridge.

Today, the impact of fridge magnets is widespread throughout the world and more than 80% of all households in developed nations have magnets on their fridge.

The History of Refrigerator Magnets

If you’re a curious person then maybe you’ve stood in front of your fridge and wondered who came up with the idea of fridge magnets.

For starters did you know that the first commercial fridge was invented by a man called Fred W. Wolf in 1913? Also, the widespread use of fridges wasn’t until General Electric started to release the “Monitor-Top” fridge in 1927.

The first fridge magnets designed for the purpose of being used on a fridge were invented by a man called Sam Hardcastle. Sam realized that his magnets had potential and started an advertising company that sold some of the world’s first magnetic fridge advertisements.

The unofficial term for a person who collects magnets is known as a memomagnetist from the Latin word “memoriale” meaning memory and the Greek word “magnetis” meaning magnetic.

Fridge Magnets

Why Fridge Magnets Are Powerful Marketing Tool

Wide Variety of Shapes & Sizes

Fridge magnets come in a wide variety of shapes and sizes, including die-cut to a specific shape tailored to suit your corporate identity.

Magnets are better than the standard calendars that you find on most refrigerator doors, because they are useful and they don’t have an expiry date.

Outstanding Value.

Most marketing tools have limited shelf-lives; some, like letter-box flyers, are maybe only viewed once. Fridge magnets, on the other hand, last years and can be viewed thousands of times – all for a single one-time investment.

They’re not only cost-effective to print, they’re among the cheapest marketing tools per-view you can print.

Easy to distribute.

Because they’re useful, fridge magnets are very easy to distribute. You can hand them out directly to customers, pack them in every shipment, send them to a targeted audience via direct-mail, pass them out at trade shows and other events.

Fridge Magnets are useful

Magnets are popular, because they are decorative and are a useful item (messages, photos can be posted with them). Potential clients will remember you and your service due to constant exposure, they continuously attract attention.

Magnetic foils are durable; they retain shape, resist yellowing, darkening and aging and last for years.

Logos and Branding

Logo Design

A logo is for… identification.

It identifies a company or product in its simplest form via the use of a mark or icon.

A good logo works in the simplest form. It is a memorable representation of your identity and inspires confidence and loyalty in your customers. It should be fresh and original, without visual clichés or amateur effects.

A brand is an… emotion.

Basically, your brand is what your consumers think of you.

The emotion is created by the perceptions of the audience, it’s how people feel when they interact with your company, use your services or products.

A successful logo design starts with....a ‘strategy’

We don’t just design. We ask questions.
We design logos with your target market in mind.

We have spent many years helping businesses like yours stand out from their competitors. Our experience is clear in every logo design we create.

It is important to have a strategy because during this process it helps to:

Explain where you want your business to go (objectives).

Define how it is going to get there (strategy).

Set up a solid foundation before rushing into execution, this way every dollar spent is being used to achieve your goals.

the right direction, can make a big difference

innovative designers

We understand that when you work with a logo designer you want it to be a smooth and supportive process. Instead of frustrating and stressful one, we are here based in Perth to help guide you through the process.

When you work with a cheap logo design freelancers based overseas, they spend little time or thought into the target market of your logo. So you end up with a logo that won’t have anything to do with your brand, or your product/service.

70% of online users leave a website
due to the lack of trust

Make sure you show your visitors that your website is secure…

How? By using an SSL certificate.

SSL (aka “Secure Sockets Layer”)

SSL is the standard security technology for establishing an encrypted link between a web server and a browser. This link ensures that all data passed between the web server and browser remain private.

An SSL certificate helps you secure transactions and communications to your website.
This protects customers’ credit cards, passwords and sensitive data.

Using an SSL certificates activates the padlock in front of your domain, and adds the “S” in HTTP which stands for “secure”. So your customers can trust that your website is secure.

HTTP vs HTTPS

HyperText Transfer Protocol Secure (HTTPS) is an encrypted version of HTTP, which is the main protocol used for transferring data over the World Wide Web.

Every internet user transfers information when they visit websites. This information can often be sensitive data like payment details, credit card information, or login details.

Using the normal HTTPS protocol means this information can be hijacked by hackers. This is where an SSL Certificate or HTTPS plays an important role.

Websites that do not use an SSL certificate are marked
“Not secure” by internet browsers such as Chrome and Microsoft edge.

1. It is a Google best practice standard

Google indexes and rewards sites that use an SSL – if you want to improve your ranking, an SSL certificate is a must.

HTTPS pages receive an SEO boost and are the default result for searchers. Having an SSL certificate installed on your website is the new standard – just like responsive design was a few years back.

Google penalises websites without an SSL certificate by pushing them down the page rankings in search results. If your website is competing against other websites for a top spot on page one, Google is going to favor the safer, more reliable trusted site.

2. Protection from hackers

An SSL certificate connected to your site, will secure your website with the highest levels of encryption, protecting your customers and their data.

In addition to encrypting sensitive data, an SSL certificate provides authentication to your website. This prevents phishing attacks and other threats to your online business.

If you’re building a new website, then it’s a good practice to have HTTPS in place from day 1.

3. Customer Confidence

Customers are becoming more aware of online security. The padlock icon or HTTPS lets your visitors know that their connection is secured.

If a customer does not see the padlock symbol on your website, there’s a good chance that they will take their business elsewhere.

It is important that your tell potential clients that your website is a trusted, reputable business and that you value their safety and digital privacy.

An SSL certificate makes your website appear more professional and trustworthy.

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then we’d love to hear from you…

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