Looking to Start-Up a Business?
We Can Help.

Looking to Start-Up a Business?
We Can Help.

The team at mediaBoss has had the unique privilege of building many new brands from the ground up. Helping them launch into the marketplace and watching them grow, is always gratifying.

Setting up your own business can be an exciting time.

But before you start, save yourself time and money by knowing what’s involved in running a business.

Everything begins with a strategy.

Taking the time to clearly understand what your business stands for will ensure that your brand’s vision, values and unique selling points compel customers to work with you over your competitors.

 

Building a successful brand

Setting up a solid foundation before rushing into execution, is always the best way to start. This way every dollar spent is being used to achieve your goals, and not wasted on hit and misses.

  • Explain where you want your business to go (objectives).
  • Define how it is going to get there (strategy).
  • Set-up a mutual understanding of the way forward.

What is the difference between a logo design and branding?

A logo is for… identification.

It identifies a company or product in its simplest form via the use of a mark or icon. It is the face our your company.

A brand is an… emotion..

Basically, your brand is what your consumers think of you.

The emotion is created by the perceptions of the audience, it’s how people feel when they interact with your company, use your services or products.

Market your business

By understanding your business and your customers’ goals, you can promote your business and brand to your target audience to grow your customer base.

Step 1.

How to market your business

Working out your business’s market position will help you to build your business brand, find your target audience and focus on your customers’ needs.

Step 2.

Set up a business website

Thought about having a website for your business? If you want it to match your business name, consider registering your web address as early as possible. (We can help you here!)

Step 3.

Plan your social media presence

A well planned and managed social media presence, is a cost effective way to help you market your business and connect with your customers.

It's all in the details

We offer a versatile array of cost-effective traditional marketing & digital solutions with attention to detail.

Why work with us?

Dedicated, passionate and versatile...

strategic thinkers

We investigate your needs, we research, plan, then implement!

innovative designers

We help clients visually communicate with their target audience.

website design perth

effective developers

We create professionally designed websites built with a user-friendly, Content Management System that is easy to manage.

Whether you
have a project,
a problem, or
are feeling perplexed,
please contact us...

Contact us.

A strategic approach to lead generation

A strategic approach to
lead generation marketing.

Lead generation…is the process of finding people (leads) who are likely to become your customers immediately or in the future. It is an important part of building a customer base.

Marketing…is the process of teaching those people why they should choose your product or service over those of your competitors.

For many businesses, marketing, can become one of the most expensive processes of running a business.

Working out the most cost-effective way to market your business can be the biggest challenge. That is why it is so important for businesses to put a marketing strategy in place.

Our media team specialise in not only traditional marketing, but also digital, social media, and search engine marketing.

There are two main types of marketing….

Reactive Marketing.

Reactive marketing is the most common approach in this day and age. It is a “reaction” to the marketing of your competitors.

For example, if your competitor offers a sale, you decide to have your own sale. Simply undercutting their price or changing their product/service slightly, and calling it your own.

It is easy for any company to be reactive, that’s why it’s so popular.

Proactive Marketing.

Proactive marketing requires you to do something a bit more creative and original with your marketing. Proactive marketing campaigns are campaigns that do not mirror the campaigns of your competitors. They are thinking outside of the square ideas.

Proactive marketing, on the other hand, is a lot more work, but the return on investment and marketing share can be much higher.

Proactive thinkers control the world around them. Reactive thinkers are always one step behind, scrambling to fulfil a requirement.

Here are a few things to consider when creating a marketing plan.

Define your target market.

Your target market can change from one year to the next and if you’re not watching carefully, sales can drop as a result.

Don’t put all your eggs in one basket.

Never rely only on one form of marketing, smart marketers know that all mediums have a significant influence on each other and should be considered collectively.

Do the free stuff.

There are things you can do to market your business that doesn’t cost a cent, so make sure you consider including marketing mediums that are free (i.e. Social media).

Put simply, the main goal of marketing is to find a need, service it, and build an ongoing mutual relationship with customers.

Always remember that your marketing material says a lot about the professionalism of your business...

First impressions count.

People will within seconds of seeing your marketing material, form a first impression. That impression could have the potential to make or break a business deal.

No matter what type of business you operate. It is crucial to do well in promoting your business to customers and potential business partners alike.

Try something new.

If you’re still using the same advertising mediums that you were using three years ago, then it’s time to try something new.

Never forget SEO.

Search Engine Optimisation (SEO) simply means using keywords and search phrases to get your website to rank highly in search engines.

Without traffic, your website will not make money for your business.

Whether you
have a project,
a problem, or
are feeling perplexed,
please contact us...

Contact us.

Why online reviews are important

Why online reviews are important

Online reviews matter when it comes to attracting more customers and helping them to choose between your company and your competition.

With Google dominating online searches, Google business reviews are an essential ranking signal for local SEO. So it makes sense that you work on getting reviews on your Google My Business page.

Local search engines love online reviews.

Google My Business helps businesses to manage their information that appears in maps and search results all in one place.

With local search results, Google will show a series of businesses in the area which is known as the “local pack” It is from here that your potential customers will see your information like your address, phone number and reviews that people have written about you.

Not only do reviews help you with your click-through rate, they can also help your business appear in the local pack in the first place.

Important Handy Tips

Contact Happy Customers

It should go without saying, but it is recommended to request reviews from happy customers. As they act as the best brand advocates. Do not ask customers who appear upset or dissatisfied as they may leave a bad review and damage your reputation.

Get Your Timing Right

This one is a fine line between not asking too early and not asking too late. Too early and your customer may not have got the full benefits of your product or service and may simply not have an opinion on it yet. Too late and that initial sense of impressiveness you created may have faded.

Educate Your Customers on How to Leave a Review

Hand out cards, add a link to your digital invoices or ask customers as they’re paying the bill. Don’t be shy. You can also create a page or blog post on your website with instructions on how to leave a Google review. For many people, the hardest part is simply not knowing how to do it. That’s where mediaBoss comes in, we’re here to help you with ideas on how to ask.

Generating reviews for your business shouldn’t be a painful process. Keep it simple, remind your customers, and show them how to do it.

How to Generate Your Google Review Link

Create a link from Google Search

Step 1. On your computer, search for your business using Google.

Step 2. Find your business listing and click Write a review.

Step 3. Copy and paste the URL you see in your address bar.

If these steps don’t work for you,
you’ll need to use the PlaceID Lookup Tool instead.

 

Create a link using the PlaceID Lookup Tool

Step 1. Go to the Google Places API.

Step 2. Enter your business name in the “Enter a location” field at the top of the map.

Step 3. Click your business name in the list that appears.

Step 4. Your Place ID will appear on the map, beneath your business name.

Step 5. Add your Place ID to the following URL after the equals sign to create your link

https://search.google.com/local/writereview?placeid=place_id_goes_here

Ask and you shall receive …

Please Note. Your customers will need a Google account to be able to leave one.

You’d be surprised how many businesses don’t think to ask for a review. Don’t be afraid to ask clients if they’d be happy to leave you a review.

If you tell them how important it is to you and your business, they’re more than likely to take the time to leave one.

How to ask for Google My Business Reviews

Write a personal Email


A simple email asking customers to leave a review is a quick and easy method of receiving feedback. Your email could read something like this:

Dear

Thank you for your business. We really appreciate your support and feedback, and truly value you as a customer.

Our goal is to provide the very best products/service and we are always looking for ways to improve. We would love to hear your feedback, and I would be incredibly grateful if you could take a couple of minutes to write a quick Google review for us.

To submit your review, simply click the link below and let us know what you think.

Thank you so much for taking the time to leave a review. Your feedback is highly appreciated and important to us and I look forward to reading your comments.

Many thanks,

Handy Tip

Shorten your URL using bitly.

Create a shortened version of the long code above and get the added benefit of setting up tracking on that particular link. Simply paste the long URL and click SHORTEN. Bitly will give you a shortened link that is easier to paste.

Like this sample. https://bit.ly/2t5RUKH

Now send to your clients and start getting Google reviews.

Whether you
have a project,
a problem, or
are feeling perplexed,
please contact us...

Contact us.

70% of online users leave a website
due to the lack of trust

70% of online users leave a website
due to the lack of trust

So it’s important to make sure you show your visitors that your website is secure. How do you do this? we hear you ask. By using an SSL certificate.

Websites that do not use an SSL certificate are marked with the 
“Not secure” by internet browsers such as Chrome and Microsoft edge.

First, let’s start with what is
an SSL certificate?

SSL (aka “Secure Sockets Layer”)

SSL is the standard security technology for establishing an encrypted link between a web server and a browser. This link ensures that all data passed between the web server and browser remain private.

An SSL certificate helps you secure transactions and communications to your website. This protects customers’ credit cards, passwords and sensitive data.

Using an SSL certificates activates the padlock in front of your domain, and adds the “S” in HTTP which stands for “secure”. So your customers can trust that your website is secure.

3 Reasons Why You Need an SSL certificate

1. It is a Google best practice standard

Google indexes and rewards sites that use an SSL – if you want to improve your ranking, an SSL certificate is a must.

HTTPS pages receive an SEO boost and are the default result for searchers. Having an SSL certificate installed on your website is the new standard – just like responsive design was a few years back.

Google penalises websites without an SSL certificate by pushing them down the page rankings in search results. If your website is competing against other websites for a top spot on page one, Google is going to favor the safer, more reliable trusted site.

2. Protection from hackers

An SSL certificate connected to your site, will secure your website with the highest levels of encryption, protecting your customers and their data.

In addition to encrypting sensitive data, an SSL certificate provides authentication to your website. This prevents phishing attacks and other threats to your online business.

If you’re building a new website, then it’s a good practice to have HTTPS in place from day 1.

3. Customer Confidence

Customers are becoming more aware of online security. The padlock icon or HTTPS lets your visitors know that their connection is secured.

If a customer does not see the padlock symbol on your website, there’s a good chance that they will take their business elsewhere.

It is important that your tell potential clients that your website is a trusted, reputable business and that you value their safety and digital privacy.

An SSL certificate makes your website appear more professional and trustworthy.

Custom WordPress
CMS Websites.

A content management system (aka “CMS”) is a web application that allows website owners to self manage their website i.e. add/edit/delete pages, modify page titles and add images and new products using a client friendly admin panel.

Learn more about…

HTTP vs HTTPS

HyperText Transfer Protocol Secure (HTTPS)

This is an encrypted version of HTTP, which is the main protocol used for transferring data over the World Wide Web.

Every internet user transfers information when they visit websites. This information can often be sensitive data like payment details, credit card information, or login details.

Using the normal HTTPS protocol means this information can be hijacked by hackers. This is where an SSL Certificate or HTTPS plays an important role.

Whether you
have a project,
a problem, or
are feeling perplexed,
please contact us...

Contact us.

The importance of using high resolution images for printing

Did you email us an image and our reply was…

sorry we cant use that image for printing?

That must of been a painful reply to read, but trust us, it was in your best interest!

The reason for our reply was because of your image resolution. When sending your artwork to printers they require all images to be 300 dpi for a quality outcome.

What on earth is "DPI"?

DPI (Dots per inch) refers to the number of ‘dots’ or pixels per each inch of a printed document. Inches, millimetres or centimetres is the actual size (either printed or scanned) of an image.

When designing files intended for offset printing, it is essential that all images in your artwork are high resolution.

Have you ever seen printed material that contains pixelated or blurry images? This is often caused by incorporating low resolution images.

Why Resizing isn’t the answer

All artwork design programs allow you to resize an image you are working on. But it’s important to understand why simply resizing a low resolution image will not produce a true high resolution image.

When you resize and make a low resolution image larger to meet the printing specifications of 300 dpi, all you are really doing is stretching the image.

Since high resolution images are based upon the number of pixels an image contains, resizing will not create more pixels it will only make each pixel larger by stretching it.

The only way to ensure perfect high quality printing of your photos and images is to start with a high resolution image.

Using Digital Cameras

Most digital cameras settings are saved by default as 72 dpi images.

This is because a computer monitor only needs to display an image at 72 dpi. What looks great on your screen at 100% will not print well.

If you want to use photographs from your digital camera in your print job, you need to set your camera on the highest resolution possible.

A higher resolution will mean better photos, but it will also mean that your camera can store fewer of them. Because the individual size of each photo will be larger.

An example of a 300 dpi image at 100% and a low resolution 72 dpi image placed at 100%.

Downloading images from the internet?

First of all, if you downloaded your image from the internet without permission you risk Copyright infringement.

Secondly, most images downloaded from the internet are low resolution images (72 dpi) not suitable for printing.

Image resolution is the term used to describe the detail an image holds. The higher resolution means the more detail in the image.

Whether you
have a project,
a problem, or
are feeling perplexed,
please contact us...

Contact us.

Site Not Mobile-Friendly?
Kiss Your Google Rankings Goodbye.

Site Not Mobile-Friendly?
Kiss Your Google Rankings Goodbye.

Mobile–Friendly websites… are now more important than ever!

Mobile-friendly websites are now a Google best practice and provide a better overall browsing experience for your website visitors.

Today, more time is spent browsing the internet on mobile devices, than on traditional desktops…

What Does “Mobile Friendly” Even Mean?

According to Google, it means that your site:

  • Does not use software not commonly found on phones (aka Flash).

  • Uses text that can be read without having to zoom in.

  • Auto adjusts website content so users don’t have to rotate their screen or zoom in or out.

  • It places your links an adequate distance apart so it is easy to click on the correct one.

1 in 4 Aussies won’t buy online when a website isn’t mobile friendly.

What You Can Do?

If you have a website and want to check or verify if it is mobile friendly, you can use Google’s “Mobile Friendly Test”.

Use the Google Mobile-Friendly test tool to determine if your website meets the criteria.

User Experience

By understanding your business and your customers’ goals .

We create useful and usable websites that make a difference when your clients interact with your website while using their device of choice.

48% of people consider a website's design to be the most telling factor about the credibility of a business.

Custom WordPress
CMS Websites.

A content management system (aka “CMS”) is a web application that allows website owners to self manage their website i.e. add/edit/delete pages, modify page titles and add images and new products using a client friendly admin panel.

Learn more about…

Whether you
have a project,
a problem, or
are feeling perplexed,
please contact us...

Contact us.

Important aspects of owning and maintaining a website.

Important aspects of owning and maintaining a website.

Building a website is hard work – not just for us, but for clients too!

We collaborate, plan, design, develop, test, add content and test some more. After a lot of time and effort, your beautiful, brand-spanking-new website is finally live!

And then you’re done – right? Wrong!
Once you build your website, it’s just the beginning.

Why your website is like owning a car

Having a website can be confusing…

To explain the different aspects of “having a website”, we like to use an analogy everyone can understand – like owning a car.

Domain Name = License Plate

Your domain is like the license plate for your car. With it, you can be identified and located on the world wide web.

You can’t get a license plate for your car until you register it, nor can you have a domain for your website until you register it, either.

Registration ensures that no one else can use your domain.

Hosting = Garage

Once you have registered your domain for your website,
you need a place to park your site.

Think of hosting as a “garage” the place where your website “lives” (much like where your car “lives” when you are not using it). Your website files “live” on a hosting server, where they sit and wait until called upon.

Your website will have a specific IP address, and when that address is accessed via the web, your website will turn up on that device.

Your hosting option can directly affect your website’s performance, which in return will affect its google page ranking as a result.

Website Content = Fuel

A website is fueled by content and just like a car, you can’t travel anywhere with an empty fuel tank. If you don’t add regular content to your website you won’t get the necessary engagement or sales that you are looking for.

If you have a blog or news article feed and your last update was in 2015, then you need to get onto that quick smart. It’s better not to have a news section than one that is never used.

Putting fresh content on your website keeps the site up to date and lets Google know that your site is still relevant.

Quality content is how you engage, inform, and ultimately interact with your target audience.

Website Maintenance = Car Service

Just like your car, a website has complex software applications, that need to be kept up-to-date “serviced” for security and performance reasons.

This means regularly updating it’s software, as well as any plugins and themes to keep your website performing at its best.

If your WordPress dashboard is littered with little red dots alerting you to update your plugins and a sign along the top of the screen is telling you to update WordPress, you can’t ignore these warnings.

Quality content is how you engage, inform, and ultimately interact with your target audience.

Custom WordPress
CMS Websites.

A content management system (aka “CMS”) is a web application that allows website owners to self manage their website i.e. add/edit/delete pages, modify page titles and add images and new products using a client friendly admin panel.

Learn more about…

Did You Know?

That domain name registrations were free for everyone prior to 1995, unfortunately this is no longer the case.

Did You Know?

40% of consumers will leave a page that takes longer than three seconds to load.

Did You Know?

If you don’t add new content, your website may be seen as out-dated, which will then have a negative effect on your page ranking.

Out-dated content says “I don’t care”.

And if you don’t care about your website, then Google doesn’t either.

Why do web developers recommend a website upgrade or rebuild?

Sometimes for your car to run smoothly it needs to be maintained by replacing parts that do not work anymore.

Or maybe it is just too old now to fix, and you are better off replacing it with a new car.

Your website is the same, functions on your site that worked well years ago, aren’t that effective anymore or become so out-dated that you need to replace your site with a new system.

Whether you
have a project,
a problem, or
are feeling perplexed,
please contact us...

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Is your website making a great first impression?

first impression

Is your website making a
great first impression?

Today’s customers are more connected than ever, they have greater access to choice and are more demanding than ever before.

Whether they find out about your business through a friend or via the local newspaper. They want to go to your website and find out more about you before making contact.

A websites first impression matters

So you must ask yourself, does your website design reflect how professional you are?

Does it clearly highlight the key factors that set you apart from your competitors?

You've got just seconds to make a memorable impact on new visitors to your website.

Good website design is a must in today’s highly visual market. The way your website looks, tells users whether they want to do business with you or not, in just a few seconds.

Website Design and Development

It is so important to have a web design that not only looks great, it must be easy to navigate. Ranks well with Google and most importantly converts visitors to your site into customers.

So you must ask yourself, does your website design reflect how professional you are?

Does it clearly highlight the key factors that set you apart from your competitors?

Custom WordPress
CMS Websites.

A content management system (aka “CMS”) is a web application that allows website owners to self manage their website i.e. add/edit/delete pages, modify page titles and add images and new products using a client friendly admin panel.

Learn more about…

Whether you
have a project,
a problem, or
are feeling perplexed,
please contact us...

Contact us.

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