Logos and Branding

Logo Design

A logo is for… identification.

It identifies a company or product in its simplest form via the use of a mark or icon.

A good logo works in the simplest form. It is a memorable representation of your identity and inspires confidence and loyalty in your customers. It should be fresh and original, without visual clichés or amateur effects.

A brand is an… emotion.

Basically, your brand is what your consumers think of you.

The emotion is created by the perceptions of the audience, it’s how people feel when they interact with your company, use your services or products.

A successful logo design starts with....a ‘strategy’

We don’t just design. We ask questions.
We design logos with your target market in mind.

We have spent many years helping businesses like yours stand out from their competitors. Our experience is clear in every logo design we create.

It is important to have a strategy because during this process it helps to:

Explain where you want your business to go (objectives).

Define how it is going to get there (strategy).

Set up a solid foundation before rushing into execution, this way every dollar spent is being used to achieve your goals.

the right direction, can make a big difference

innovative designers

We understand that when you work with a logo designer you want it to be a smooth and supportive process. Instead of frustrating and stressful one, we are here based in Perth to help guide you through the process.

When you work with a cheap logo design freelancers based overseas, they spend little time or thought into the target market of your logo. So you end up with a logo that won’t have anything to do with your brand, or your product/service.

The importance of using high resolution images for printing

Did you email us an image and our reply was…
sorry we cant use that image for printing?

That must of been a painful reply to read, but trust us, it was in your best interest!

The reason for our reply was because of your image resolution. When sending your artwork to printers they require all images to be 300 dpi for a quality outcome.

DPI (Dots per inch)

DPI (Dots per inch) refers to the number of ‘dots’ or pixels per each inch of a printed document. Inches, millimetres or centimetres is the actual size (either printed or scanned) of an image.

When designing files intended for offset printing, it is essential that all images in your artwork are high resolution.

Have you ever seen printed material that contains pixelated or blurry images? This is often caused by incorporating low resolution images.

An example of a 300 dpi image at 100% and a low resolution 72 dpi image placed at 100%.

Downloading images from the internet?

First of all, if you downloaded your image from the internet without permission you risk Copyright infringement.

Secondly, most images downloaded from the internet are low resolution images (72 dpi) not suitable for printing. Image resolution is the term used to describe the detail an image holds.

Why Resizing isn’t the answer

All artwork design programs allow you to resize an image you are working on. But it’s important to understand why simply resizing a low resolution image will not produce a true high resolution image.

When you resize and make a low resolution image larger to meet the printing specifications of 300 dpi, all you are really doing is stretching the image.

Since high resolution images are based upon the number of pixels an image contains, resizing will not create more pixels it will only make each pixel larger by stretching it.

Using Digital Cameras

Most digital cameras settings are saved by default as 72 dpi images. This is because a computer monitor only needs to display an image at 72 dpi. What looks great on your screen at 100% will not print well.

If you want to use photographs from your digital camera in your print job, you need to set your camera on the highest resolution possible. A higher resolution will mean better photos, but it will also mean that your camera can store fewer of them. Because the individual size of each photo will be larger.

Looking to Start-Up a Business?
We Can Help.

Quality is the best business plan.

The team at mediaBoss has had the unique privilege of building many new brands from the ground up. Helping them launch into the marketplace and watching them grow, is always gratifying.

Setting up your own business can be an exciting time.

But before you start, save yourself time and money by knowing what’s involved in running a business.

Taking the time to clearly understand what your business stands for will ensure that your brand’s vision, values and unique selling points compel customers to work with you over your competitors.

Building a successful brand

Setting up a solid foundation before rushing into execution, is always the best way to start. This way every dollar spent is being used to achieve your goals, and not wasted on hit and misses.

Explain where you want your business to go (objectives).
Define how it is going to get there (strategy).
Set-up a mutual understanding of the way forward.

STEP 2. Customised WordPress CMS Website.

WordPress has dominated the CMS field with the highest market share. Versatile, flexible, WordPress has all the tools a webmaster needs. It allows you to create and share content of all kinds anywhere in the world.

A content management system (aka “CMS”) is a web application that allows business owners to self manage their website. Add/edit/delete pages, modify page titles and add images using a client-friendly admin panel.

This system saves start-up businesses time and money for any future updates that his wesite may require.

STEP 3. Lead Generation

Our media team specialise in not only traditional advertising, but also digital, social media, and search engine marketing.

We investigate who your target audience is, we research, we plan, we implement.

STEP 1. Logo Design

A logo plays a very vital role in establishing your corporate identity and credibility in the market.

A good logo works in the simplest form. It should be fresh and original, without visual clichés or amateur effects. It must look as good on a business card as it does on a web page or your corporate clothing.

You invest in your branding every time your logo is on display. Whether it be on a web page, a sign, or in an advertisement. A professionally designed logo enables you to be immediately recognizable.

WooCommerce - the most customizable eCommerce
platform for building your online business.

When it comes to selling products and services online, we use the world’s most customizable eCommerce platform for WordPress…WooCommerce.

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If you have a project that we might be able to help with,
then we’d love to hear from you…

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