Looking to Start-Up a Business?
We Can Help.

Looking to Start-Up a Business?
We Can Help.

The team at mediaBoss has had the unique privilege of building many new brands from the ground up. Helping them launch into the marketplace and watching them grow, is always gratifying.

Setting up your own business can be an exciting time.

But before you start, save yourself time and money by knowing what’s involved in running a business.

Everything begins with a strategy.

Taking the time to clearly understand what your business stands for will ensure that your brand’s vision, values and unique selling points compel customers to work with you over your competitors.

 

Building a successful brand

Setting up a solid foundation before rushing into execution, is always the best way to start. This way every dollar spent is being used to achieve your goals, and not wasted on hit and misses.

  • Explain where you want your business to go (objectives).
  • Define how it is going to get there (strategy).
  • Set-up a mutual understanding of the way forward.

What is the difference between a logo design and branding?

A logo is for… identification.

It identifies a company or product in its simplest form via the use of a mark or icon. It is the face our your company.

A brand is an… emotion..

Basically, your brand is what your consumers think of you.

The emotion is created by the perceptions of the audience, it’s how people feel when they interact with your company, use your services or products.

Market your business

By understanding your business and your customers’ goals, you can promote your business and brand to your target audience to grow your customer base.

Step 1.

How to market your business

Working out your business’s market position will help you to build your business brand, find your target audience and focus on your customers’ needs.

Step 2.

Set up a business website

Thought about having a website for your business? If you want it to match your business name, consider registering your web address as early as possible. (We can help you here!)

Step 3.

Plan your social media presence

A well planned and managed social media presence, is a cost effective way to help you market your business and connect with your customers.

It's all in the details

We offer a versatile array of cost-effective traditional marketing & digital solutions with attention to detail.

Why work with us?

Dedicated, passionate and versatile...

strategic thinkers

We investigate your needs, we research, plan, then implement!

innovative designers

We help clients visually communicate with their target audience.

website design perth

effective developers

We create professionally designed websites built with a user-friendly, Content Management System that is easy to manage.

Whether you
have a project,
a problem, or
are feeling perplexed,
please contact us...

Contact us.

The importance of using high resolution images for printing

Did you email us an image and our reply was…

sorry we cant use that image for printing?

That must of been a painful reply to read, but trust us, it was in your best interest!

The reason for our reply was because of your image resolution. When sending your artwork to printers they require all images to be 300 dpi for a quality outcome.

What on earth is "DPI"?

DPI (Dots per inch) refers to the number of ‘dots’ or pixels per each inch of a printed document. Inches, millimetres or centimetres is the actual size (either printed or scanned) of an image.

When designing files intended for offset printing, it is essential that all images in your artwork are high resolution.

Have you ever seen printed material that contains pixelated or blurry images? This is often caused by incorporating low resolution images.

Why Resizing isn’t the answer

All artwork design programs allow you to resize an image you are working on. But it’s important to understand why simply resizing a low resolution image will not produce a true high resolution image.

When you resize and make a low resolution image larger to meet the printing specifications of 300 dpi, all you are really doing is stretching the image.

Since high resolution images are based upon the number of pixels an image contains, resizing will not create more pixels it will only make each pixel larger by stretching it.

The only way to ensure perfect high quality printing of your photos and images is to start with a high resolution image.

Using Digital Cameras

Most digital cameras settings are saved by default as 72 dpi images.

This is because a computer monitor only needs to display an image at 72 dpi. What looks great on your screen at 100% will not print well.

If you want to use photographs from your digital camera in your print job, you need to set your camera on the highest resolution possible.

A higher resolution will mean better photos, but it will also mean that your camera can store fewer of them. Because the individual size of each photo will be larger.

An example of a 300 dpi image at 100% and a low resolution 72 dpi image placed at 100%.

Downloading images from the internet?

First of all, if you downloaded your image from the internet without permission you risk Copyright infringement.

Secondly, most images downloaded from the internet are low resolution images (72 dpi) not suitable for printing.

Image resolution is the term used to describe the detail an image holds. The higher resolution means the more detail in the image.

Whether you
have a project,
a problem, or
are feeling perplexed,
please contact us...

Contact us.

Is your website making a great first impression?

first impression

Is your website making a
great first impression?

Today’s customers are more connected than ever, they have greater access to choice and are more demanding than ever before.

Whether they find out about your business through a friend or via the local newspaper. They want to go to your website and find out more about you before making contact.

A websites first impression matters

So you must ask yourself, does your website design reflect how professional you are?

Does it clearly highlight the key factors that set you apart from your competitors?

You've got just seconds to make a memorable impact on new visitors to your website.

Good website design is a must in today’s highly visual market. The way your website looks, tells users whether they want to do business with you or not, in just a few seconds.

Website Design and Development

It is so important to have a web design that not only looks great, it must be easy to navigate. Ranks well with Google and most importantly converts visitors to your site into customers.

So you must ask yourself, does your website design reflect how professional you are?

Does it clearly highlight the key factors that set you apart from your competitors?

Custom WordPress
CMS Websites.

A content management system (aka “CMS”) is a web application that allows website owners to self manage their website i.e. add/edit/delete pages, modify page titles and add images and new products using a client friendly admin panel.

Learn more about…

Whether you
have a project,
a problem, or
are feeling perplexed,
please contact us...

Contact us.

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