Important aspects of owning and maintaining a website.

Why your website is like owning a car

Building a website is hard work – not just for us, but for clients too!
We collaborate, plan, design, develop, test, add content and test some more.

After a lot of time and effort, your beautiful, brand-spanking new website is finally live!
And then you’re done – right? Wrong!

Having a website can be confusing...To explain the different aspects of “having a website”,
we like to use an analogy everyone can understand – like owning a car.

Domain Name = License Plate

Your domain is like the license plate for your car. With it, you can be identified and located on the world wide web.

You can’t get a license plate for your car until you register it, nor can you have a domain for your website until you register it, either.

Did You Know? That domain name registrations were free for everyone prior to 1995, unfortunately this is no longer the case.

Your hosting option can directly affect your website’s performance, which in return will affect its google page ranking as a result. 

Hosting = Garage

Once you have registered your domain for your website,
you need a place to park your site.

Think of hosting as a “garage” the place where your website “lives” (much like where your car “lives” when you are not using it). Your website files “live” on a hosting server, where they sit and wait until called upon.

Your website will have a specific IP address, and when that address is accessed via the web, your website will turn up on that device.

Did You Know? 40% of consumers will leave a page that takes longer than three seconds to load.

Website Content = Fuel

A website is fueled by content and just like a car, you can’t travel anywhere with an empty fuel tank. If you don’t add regular content to your website you won’t get the necessary engagement or sales that you are looking for.

If you have a blog or news article feed and your last update was in 2015, then you need to get onto that quick smart. It’s better not to have a news section than one that is never used.

Putting fresh content on your website keeps the site up to date and lets Google know that your site is still relevant.

Content should be your first priority when it comes to optimising your website. As they say “Content is King”. Creating authentic, valuable content is critical for search engine visibility.

Quality content is how you engage, inform, and ultimately interact with your target audience.

The Google Freshness algorithm update has been a significant ranking change, focusing on providing the user with “fresher”, more recent search results.

To stay in the race you must play by the rules, and update your pages regularly and your Google fresh content ranking factor will start to climb steadily.

If your website covers industry change, key events, or any degree of new insight, you will need to think about the frequency that you are informing your audience, and adding content to your website.

Did You Know? If you don’t add new content, your website may be seen as out-dated, which will then have a negative effect on your page ranking. Out-dated content says “I don’t care”. And if you don’t care about your website, then Google doesn’t either.

If your WordPress dashboard is littered with little red dots alerting you to update your plugins and a sign along the top of the screen is telling you to update WordPress, you can’t ignore these warnings.

Why Update WordPress, Plugins, and Themes?

• To reduce the risk of your site being hacked or compromised plugins must be updated regularly.

• It fixes bugs that were discovered in previous versions.

• It adds new features, functionality and can also improve the performance of your website. Not updating your site may also affect visitors to your site and your search rankings.

Website Maintenance = Car Service

Just like your car, a website has complex software applications, that need to be kept up-to-date “serviced” for security and performance reasons.

This means regularly updating it’s software, as well as any plugins and themes to keep your website performing at its best.

Why do web developers recommend
a website upgrade or rebuild?

Sometimes for your car to run smoothly it needs to be maintained by replacing parts that do not work anymore. Or maybe it is just too old now to fix, and you are better off replacing it with a new car.

Your website is the same, functions on your site that worked well years ago, aren’t that effective anymore or become so out-dated that you need to replace your site with a new system.

Web standards and technology radically change, and techniques to build a website constantly become more advanced.

A website that was built over 4 – 5 years ago is missing out on important tools to help build your business, increase your sales, and improve your google rankings.

Search engines prefer sites that are fast, error free, well maintained and most of all; they love to index fresh content. So every time you update your website, you are giving search engines new material with which to rank your site.

Site Not Mobile-Friendly?
Kiss Your Google Rankings Goodbye.

Since March 2018, Google has rolled out “Mobile-First” indexing. This means that Google is indexing websites based on its mobile version – not their desktop version. This update has come at a time when Mobile accounts for more than 52.2 per cent of all web traffic worldwide.

Did You Know? 1 in 4 Aussies will not buy online when a website isn’t mobile friendly.

Let visitors know your website is secure
with an SSL certificate.

Having the words “Not Secure” in front of your domain can impact public perception of your website and lead to lost traffic and sales.

Make sure to let your visitors know that your website is secure with an SSL certificate. Secure Sockets Layer (SSL) secures your website’s data while it is transferred between web servers and browsers.

Did You Know? 70% online users exit a website due to the lack of trust.

Life Is Better in the Fast Lane.

Website users expect pages to load quickly regardless of their device. If your potential customer clicks a link to your site and the page takes a long time to load, they’re more likely to leave your site, meaning you miss a possible sale before they ever even saw your content.

There are many factors that play a role in site speed, ranging from coding issues to technical fixes to even just your choice of hosting provider, so if your speed is bad – it should be a priority to fix.

Did You Know? PageSpeed can have a direct impact on your Adwords campaigns and Quality Score.

70% of online users leave a website
due to the lack of trust

Make sure you show your visitors that your website is secure…

How? By using an SSL certificate.

SSL (aka “Secure Sockets Layer”)

SSL is the standard security technology for establishing an encrypted link between a web server and a browser. This link ensures that all data passed between the web server and browser remain private.

An SSL certificate helps you secure transactions and communications to your website.
This protects customers’ credit cards, passwords and sensitive data.

Using an SSL certificates activates the padlock in front of your domain, and adds the “S” in HTTP which stands for “secure”. So your customers can trust that your website is secure.


HyperText Transfer Protocol Secure (HTTPS) is an encrypted version of HTTP, which is the main protocol used for transferring data over the World Wide Web.

Every internet user transfers information when they visit websites. This information can often be sensitive data like payment details, credit card information, or login details.

Using the normal HTTPS protocol means this information can be hijacked by hackers. This is where an SSL Certificate or HTTPS plays an important role.

Websites that do not use an SSL certificate are marked
“Not secure” by internet browsers such as Chrome and Microsoft edge.

1. It is a Google best practice standard

Google indexes and rewards sites that use an SSL – if you want to improve your ranking, an SSL certificate is a must.

HTTPS pages receive an SEO boost and are the default result for searchers. Having an SSL certificate installed on your website is the new standard – just like responsive design was a few years back.

Google penalises websites without an SSL certificate by pushing them down the page rankings in search results. If your website is competing against other websites for a top spot on page one, Google is going to favor the safer, more reliable trusted site.

2. Protection from hackers

An SSL certificate connected to your site, will secure your website with the highest levels of encryption, protecting your customers and their data.

In addition to encrypting sensitive data, an SSL certificate provides authentication to your website. This prevents phishing attacks and other threats to your online business.

If you’re building a new website, then it’s a good practice to have HTTPS in place from day 1.

3. Customer Confidence

Customers are becoming more aware of online security. The padlock icon or HTTPS lets your visitors know that their connection is secured.

If a customer does not see the padlock symbol on your website, there’s a good chance that they will take their business elsewhere.

It is important that your tell potential clients that your website is a trusted, reputable business and that you value their safety and digital privacy.

An SSL certificate makes your website appear more professional and trustworthy.

Site Not Mobile-Friendly?
Kiss Your Google Rankings Goodbye.

Mobile–Friendly websites…
are now more important than ever!

Since March 2018, Google has rolled out “Mobile First” indexing.

This means that Google is indexing websites based on its mobile version – not their desktop version. This update has come at a time when Mobile accounts for more than 52.2 per cent of all web traffic worldwide, and desktop searches are becoming the minority.

Mobile-friendly websites are now a Google best practice and provide a better overall browsing experience for your website visitors.

Today, more time is spent browsing the internet on mobile devices, than on traditional desktops…

What Does “Mobile Friendly” Even Mean?

The cost and benefits of mobile-friendly sites are apparent, but what does it really mean to be “Mobile-Friendly”?

According to Google, it means that your site:

Does not use software not commonly found on phones (aka Flash).
Uses text that can be read without having to zoom in.
Auto adjusts website content so users don’t have to rotate their screen or zoom in or out.
It places your links an adequate distance apart so it is easy to click on the correct one.

website design Perth

What You Can Do?

If you have a website and want to check or verify if it is mobile friendly, you can use Google’s “Mobile Friendly Test”.

Use the Google Mobile-Friendly test tool to determine if your website meets the criteria.

How to Generate Your Google Review Link

Free Google Review link generation

Creating a direct link to your Google My Business review window can be accomplished in a couple of ways.

Generating reviews for your business shouldn’t be a painful process. Keep it simple, and show them how to do it.

Create a link from Google Search

Step 1. On your computer, search for your business using Google.

Step 2. Find your business listing and click Write a review.

Step 3. Copy and paste the URL you see in your address bar.

If these steps don’t work for you,
you’ll need to use the PlaceID Lookup Tool instead.

Create a link using the PlaceID Lookup Tool

Step 1. Go to the Google Places API.

Step 2. Enter your business name in the “Enter a location” field at the top of the map.

Step 3. Click your business name in the list that appears.

Step 4. Your Place ID will appear on the map, beneath your business name.

Step 5. Add your Place ID to the following URL after the equals sign to create your link:

When customers click your link, they’ll be able to rate your business and leave a review. Learn how to read and reply to customer reviews

Handy Tip

Shorten your URL using bitly

Create a shortened version of the long code above and get the added benefit of setting up tracking on that particular link. Simply paste the long URL and click SHORTEN. Bitly will give you a shortened link that is easier to paste.

Like this sample.

Now send to your clients and start getting Google reviews.

Why online reviews are important

Local search engines love online reviews.

Online reviews matter when it comes to attracting more customers and helping them to choose between your company and your competition.

With Google dominating online searches, Google business reviews are an essential ranking signal for local SEO. So it makes sense that you work on getting reviews on your Google My Business page.

Google My Business helps businesses to manage their information that appears in maps and search results all in one place.

With local search results, Google will show a series of businesses in the area which is known as the “local pack” It is from here that your potential customers will see your information like your address, phone number and reviews that people have written about you.

Not only do reviews help you with your click-through rate, they can also help your business appear in the local pack in the first place.

Important Handy Tips

Contact Happy Customers
It should go without saying, but it is recommended to request reviews from happy customers. As they act as the best brand advocates. Do not ask customers who appear upset or dissatisfied as they may leave a bad review and damage your reputation.

Get Your Timing Right
This one is a fine line between not asking too early and not asking too late. Too early and your customer may not have got the full benefits of your product or service and may simply not have an opinion on it yet. Too late and that initial sense of impressiveness you created may have faded.

Educate Your Customers on How to Leave a Review
Hand out cards, add a link to your digital invoices or ask customers as they’re paying the bill. Don’t be shy. You can also create a page or blog post on your website with instructions on how to leave a Google review. For many people, the hardest part is simply not knowing how to do it. That’s where mediaBoss comes in, we’re here to help you with ideas on how to ask.

Generating reviews for your business shouldn’t be a painful process. Keep it simple, remind your customers, and show them how to do it.

website design Perth

Ask and you shall receive …

Please Note. Your customers will need a Google account to be able to leave one.

You’d be surprised how many businesses don’t think to ask for a review. Don’t be afraid to ask clients if they’d be happy to leave you a review. If you tell them how important it is to you and your business, they’re more than likely to take the time to leave one.

How to ask for Google My Business Reviews

Write a personal Email
A simple email asking customers to leave a review is a quick and easy method of receiving feedback. Your email could read something like this:

Dear [client’s name]

Thank you for your business. We really appreciate your support and feedback, and truly value you as a customer.

Our goal is to provide the very best products/service and we are always looking for ways to improve. We would love to hear your feedback, and I would be incredibly grateful if you could take a couple of minutes to write a quick Google review for us. 

To submit your review, simply click the link below and let us know what you think.

[add your link here]

Thank you so much for taking the time to leave a review. Your feedback is highly appreciated and important to us and I look forward to reading your comments.

Many thanks,
[your name]

Integrate with your Email Marketing
If you have an email marketing campaign then you have a huge opportunity to ask people for reviews. Ask people what they thought of your business or services and encourage them to write a review if they were impressed. If you don’t have one, contact creative imagery for help.

Add a “Call to Action” to your Email  Signature
“Happy with our service? Please leave us a review on Google.” Adding a simple call to action like this in your default email signature can generate a decent amount of reviews on its own. Think about how many emails you send each month. Adding a link to your signature can be the easiest way to get a boost in your review count.

Now for the most important part…

The importance of using high resolution images for printing

Did you email us an image and our reply was…
sorry we cant use that image for printing?

That must of been a painful reply to read, but trust us, it was in your best interest!

The reason for our reply was because of your image resolution. When sending your artwork to printers they require all images to be 300 dpi for a quality outcome.

DPI (Dots per inch)

DPI (Dots per inch) refers to the number of ‘dots’ or pixels per each inch of a printed document. Inches, millimetres or centimetres is the actual size (either printed or scanned) of an image.

When designing files intended for offset printing, it is essential that all images in your artwork are high resolution.

Have you ever seen printed material that contains pixelated or blurry images? This is often caused by incorporating low resolution images.

An example of a 300 dpi image at 100% and a low resolution 72 dpi image placed at 100%.

Downloading images from the internet?

First of all, if you downloaded your image from the internet without permission you risk Copyright infringement.

Secondly, most images downloaded from the internet are low resolution images (72 dpi) not suitable for printing. Image resolution is the term used to describe the detail an image holds.

Why Resizing isn’t the answer

All artwork design programs allow you to resize an image you are working on. But it’s important to understand why simply resizing a low resolution image will not produce a true high resolution image.

When you resize and make a low resolution image larger to meet the printing specifications of 300 dpi, all you are really doing is stretching the image.

Since high resolution images are based upon the number of pixels an image contains, resizing will not create more pixels it will only make each pixel larger by stretching it.

Using Digital Cameras

Most digital cameras settings are saved by default as 72 dpi images. This is because a computer monitor only needs to display an image at 72 dpi. What looks great on your screen at 100% will not print well.

If you want to use photographs from your digital camera in your print job, you need to set your camera on the highest resolution possible. A higher resolution will mean better photos, but it will also mean that your camera can store fewer of them. Because the individual size of each photo will be larger.

What is responsive web design
and why is it important?

what is responsive web design?

Responsive web design is a web page that “responds to” or resizes itself, depending on the type of device it is being viewed on. It makes your web page look good and easier to use on all devices such as a desktop, laptop, tablet or smartphone.

The ultimate goal of responsive design is to avoid unnecessary resizing, scrolling, zooming, or panning that occurs with sites that have not been optimized for different devices.

Today, the mobile is the “first screen” we look at when searching for products or services.

The amount of mobile traffic now accounts for more than half of total internet traffic. In 2018, Google announced that they were migrating sites that followed best practice in mobile-first indexing.

Mobile-first indexing means that Google now primarily crawl, index and rank the mobile version of the website.

So now, it’s more important than ever that you not only have a responsive web design, but also a customised mobile design of your website too.

It is Recommended By Google

With a 88.47% search market share as of April 2019, when Google speaks, search marketers listen.

Google states that responsive web design is its recommended mobile configuration. It even goes so far as to refer to responsive web design as the industry best practice.

This is because responsive design sites have one URL and the same HTML, regardless of device. This makes it easier and more efficient for Google to crawl, index, and organize content.

Google also prefers responsive web design because content that lives on one website and one URL is much easier for users to share, interact with, and link to than content that lives on a separate mobile site.

website design Perth

When it comes to search engine rankings, a responsive site is not optional anymore. Google is literally crushing sites that don’t offer a mobile-friendly experience.

Excellent User Experience

A responsive website leads to a better user experience. If a user finds it hard to navigate or use your site, because they’re forced to constantly pinch and zoom, they won’t stay on your website.

But if your website scales and responds to the change in screen size, then visitors won’t have problems accessing menus, links, buttons or filling out forms.

Faster loading webpages

Mobile users in particular have short attention spans.

According to research, 53% of mobile visitors abandon webpages that take longer than three seconds to load.

If a website isn’t optimized for smartphones and tablets, it will take more time to navigate, which can frustrate customers to a point of no return.

Why You Shouldn’t Use ‘DIY’ Website Builders


Have you created a ‘DO IT YOURSELF’ website but noticed that you are not getting any website visitors?

Building a website is like building a house. It takes a team of people with specialty skills to come together and build it. You need an engineer, designer and professional trades.

When you build your website with ‘DIY’ platforms like Wix, you are trying to build a house all by yourself. It may end up looking decent, but it’s going to have a lot of structural issues.

WIX ranks last when it comes to web hosting performers.

‘DIY’ Website Builders

‘DIY’ website builders

Websites like Wix, Squarespace and Weebly offer you ‘DIY’ websites at a very cheap price. You may think it is an easy and cheap option at first, but it will cost your business more than just money in the end.

Probably the single biggest problem with ‘DIY’ website builders is that the builder doesn’t contain the necessary elements to help websites rank better in Google.

WIX ranks near the bottom for desktop and mobile page speeds.

‘DIY’ Website Builders

Poor User Experience.

To make a really good website work, you need to create an experience for the user.

A website should be built with the user in mind to create a perfect user flow that increases engagement and customers. This requires a good website structure and the latest SEO (search engine optimization) techniques.

Avoid ‘DIY’ website builders if you want to create a large website or complex online store (the navigation menu doesn’t accommodate complex site structures as there is only one sub-level).

Slow Website Speed.

Having a slow website is bad for visitors, sales and more importantly search engine rankings.

Wix and other ‘DIY’ website builders host your website on a shared server with thousands of other users. This creates fewer resources and slower websites which is bad for everyone.

Websites should be hosted on a fast server that doesn’t have a large number of other websites hosted on it.

The Wix blog platform is very slow especially once blog posts begin to add up. It cannot handle a lot of content so while it is visually pleasing, it is lacking in functionality and load time increases.

No Support.

When you create a website with Weebly, Wix or Squarespace you don’t get the support you need.

What if your website goes down or something stops working on it? Do you have the skills it takes to fix it before your customers notice? A lot of the time, certain pieces of a website can stop working and you may not even know it.

Having a dedicated support team is essential they can make sure your website is up, running and functional so that your customers can find you 24/7, 365 days a year.

Bad SEO.

SEO or Search Engine Optimisation is the process of improving the ranking of a website in search engines such as Google.

In general, the higher ranked website on the search results page, the more visitors it will receive from the search engine’s users. To build a website with good on-page SEO, you must have access to the code.

When you build your site with ‘DIY’ website builders you do not have control of the code…just the design. ‘DIY’ website builders are widely known for having bad SEO because they are generated in a visual editor. This creates un-needed code and extra HTML that will hurt your rankings in the search engines.

Not built on a CMS Platform.

Content management systems (CMS) like WordPress, allow you to self-manage your website so you can add/edit/delete pages, and modify page titles.

You can have full control over files, design, documents and how you display your content. When you use a ‘DIY’ website builder you are creating static HTML web pages that are no match for content management systems.

You Don’t Own the Website.

Migration is not possible when you use a ‘DIY’ website builder. That means that if you wanted to move your website somewhere else, you won’t be able to.

So you will lose all your content and have to start over again. Having your website run on a CMS system allows you to migrate from host to host easily without website interruption.

Helpful Training Videos for
WordPress Websites

Henry Ford once said…


WordPress is considered the easiest to use CMS, thanks to a very friendly interface.

Managing WordPress is not difficult, yet there are certain things that might not come so easily for you. That is why we have created a library of training videos to help you manage your WordPress website.

View our training videos for WordPress here.

Since being released in 2003 there’s no disputing the fact that WordPress is by far the most prominent CMS out there.

If you have decided to go with WordPress, you will definitely be with good company. The New York Times, CNN and eBay all run their websites on the most popular CMS in the world. Today, over 74.6 Million Sites Depend on WordPress.


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then we’d love to hear from you…

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