How? By using an SSL certificate.
SSL (aka “Secure Sockets Layer”)
SSL is the standard security technology for establishing an encrypted link between a web server and a browser. This link ensures that all data passed between the web server and browser remain private.
An SSL certificate helps you secure transactions and communications to your website.
This protects customers’ credit cards, passwords and sensitive data.
Using an SSL certificates activates the padlock in front of your domain, and adds the “S” in HTTP which stands for “secure”. So your customers can trust that your website is secure.
HTTP vs HTTPS
HyperText Transfer Protocol Secure (HTTPS) is an encrypted version of HTTP, which is the main protocol used for transferring data over the World Wide Web.
Every internet user transfers information when they visit websites. This information can often be sensitive data like payment details, credit card information, or login details.
Using the normal HTTPS protocol means this information can be hijacked by hackers. This is where an SSL Certificate or HTTPS plays an important role.
1. It is a Google best practice standard
Google indexes and rewards sites that use an SSL – if you want to improve your ranking, an SSL certificate is a must.
Google penalises websites without an SSL certificate by pushing them down the page rankings in search results. If your website is competing against other websites for a top spot on page one, Google is going to favor the safer, more reliable trusted site.
2. Protection from hackers
An SSL certificate connected to your site, will secure your website with the highest levels of encryption, protecting your customers and their data.
In addition to encrypting sensitive data, an SSL certificate provides authentication to your website. This prevents phishing attacks and other threats to your online business.
If you’re building a new website, then it’s a good practice to have HTTPS in place from day 1.
3. Customer Confidence
Customers are becoming more aware of online security. The padlock icon or HTTPS lets your visitors know that their connection is secured.
If a customer does not see the padlock symbol on your website, there’s a good chance that they will take their business elsewhere.
It is important that your tell potential clients that your website is a trusted, reputable business and that you value their safety and digital privacy.
An SSL certificate makes your website appear more professional and trustworthy.