What is responsive web design
and why is it important?

responsive-web-design
what is responsive web design?

Responsive web design is a web page that “responds to” or resizes itself, depending on the type of device it is being viewed on. It makes your web page look good and easier to use on all devices such as a desktop, laptop, tablet or smartphone.

The ultimate goal of responsive design is to avoid unnecessary resizing, scrolling, zooming, or panning that occurs with sites that have not been optimized for different devices.

Today, the mobile is the “first screen” we look at when searching for products or services.

The amount of mobile traffic now accounts for more than half of total internet traffic. In 2018, Google announced that they were migrating sites that followed best practice in mobile-first indexing.

Mobile-first indexing means that Google now primarily crawl, index and rank the mobile version of the website.

So now, it’s more important than ever that you not only have a responsive web design, but also a customised mobile design of your website too.

It is Recommended By Google

With a 88.47% search market share as of April 2019, when Google speaks, search marketers listen.

Google states that responsive web design is its recommended mobile configuration. It even goes so far as to refer to responsive web design as the industry best practice.

This is because responsive design sites have one URL and the same HTML, regardless of device. This makes it easier and more efficient for Google to crawl, index, and organize content.

Google also prefers responsive web design because content that lives on one website and one URL is much easier for users to share, interact with, and link to than content that lives on a separate mobile site.

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When it comes to search engine rankings, a responsive site is not optional anymore. Google is literally crushing sites that don’t offer a mobile-friendly experience.

Excellent User Experience

A responsive website leads to a better user experience. If a user finds it hard to navigate or use your site, because they’re forced to constantly pinch and zoom, they won’t stay on your website.

But if your website scales and responds to the change in screen size, then visitors won’t have problems accessing menus, links, buttons or filling out forms.

Faster loading webpages

Mobile users in particular have short attention spans.

According to research, 53% of mobile visitors abandon webpages that take longer than three seconds to load.

If a website isn’t optimized for smartphones and tablets, it will take more time to navigate, which can frustrate customers to a point of no return.

Is your website making a great first impression?

first impression
a websites first impression matters

There are now more than 4 billion people around the world using the internet. Well over half of the world’s population is now online. The digital age is well and truly here. So have you considered whether your website design is making a great first impression?

You've got just seconds to make a memorable impact on new visitors to your website.

Good website design is a must in today’s highly visual market. The way your website looks, tells users whether they want to do business with you or not, in just a few seconds.

Today’s customers are more connected than ever, they have greater access to choice and are more demanding than ever before.

Whether they find out about your business through a friend or via the local newspaper. They want to go to your website and find out more about you before making contact.

So you must ask yourself, does your website design reflect how professional you are?

Does it clearly highlight the key factors that set you apart from your competitors?

website design Perth
website design Perth

Website Design and Development

It is so important to have a web design that not only looks great, it must be easy to navigate. Ranks well with Google and most importantly converts visitors to your site into customers.

So you must ask yourself, does your website design reflect how professional you are? Does it clearly highlight the key factors that set you apart from your competitors?

User Experience

By understanding your business and your customers’ goals . We create useful and usable websites that make a difference when your clients interact with your website while using their device of choice.

SEM vs SEO

SEM is “the process of gaining website traffic by purchasing advertisements on search engines like Google.” These advertisements are commonly referred to as pay-per-click (PPC) ads.

SEO is the process of optimizing your website for the purpose of receiving organic or natural (free) traffic from search engines.

Site Not Mobile-Friendly?
Kiss Your Google Rankings Goodbye.

Mobile–Friendly websites…
are now more important than ever!

Since March 2018, Google has rolled out “Mobile First” indexing.

This means that Google is indexing websites based on its mobile version – not their desktop version. This update has come at a time when Mobile accounts for more than 52.2 per cent of all web traffic worldwide, and desktop searches are becoming the minority.

Mobile-friendly websites are now a Google best practice and provide a better overall browsing experience for your website visitors.

Today, more time is spent browsing the internet on mobile devices, than on traditional desktops…

What Does “Mobile Friendly” Even Mean?

The cost and benefits of mobile-friendly sites are apparent, but what does it really mean to be “Mobile-Friendly”?

According to Google, it means that your site:

Does not use software not commonly found on phones (aka Flash).
Uses text that can be read without having to zoom in.
Auto adjusts website content so users don’t have to rotate their screen or zoom in or out.
It places your links an adequate distance apart so it is easy to click on the correct one.

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What You Can Do?

If you have a website and want to check or verify if it is mobile friendly, you can use Google’s “Mobile Friendly Test”.

Use the Google Mobile-Friendly test tool to determine if your website meets the criteria.

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