Important aspects of owning and maintaining a website.

Why your website is like owning a car

Building a website is hard work – not just for us, but for clients too!
We collaborate, plan, design, develop, test, add content and test some more.

After a lot of time and effort, your beautiful, brand-spanking new website is finally live!
And then you’re done – right? Wrong!

Having a website can be confusing...To explain the different aspects of “having a website”,
we like to use an analogy everyone can understand – like owning a car.

Domain Name = License Plate

Your domain is like the license plate for your car. With it, you can be identified and located on the world wide web.

You can’t get a license plate for your car until you register it, nor can you have a domain for your website until you register it, either.

Did You Know? That domain name registrations were free for everyone prior to 1995, unfortunately this is no longer the case.

Your hosting option can directly affect your website’s performance, which in return will affect its google page ranking as a result. 

Hosting = Garage

Once you have registered your domain for your website,
you need a place to park your site.

Think of hosting as a “garage” the place where your website “lives” (much like where your car “lives” when you are not using it). Your website files “live” on a hosting server, where they sit and wait until called upon.

Your website will have a specific IP address, and when that address is accessed via the web, your website will turn up on that device.

Did You Know? 40% of consumers will leave a page that takes longer than three seconds to load.

Website Content = Fuel

A website is fueled by content and just like a car, you can’t travel anywhere with an empty fuel tank. If you don’t add regular content to your website you won’t get the necessary engagement or sales that you are looking for.

If you have a blog or news article feed and your last update was in 2015, then you need to get onto that quick smart. It’s better not to have a news section than one that is never used.

Putting fresh content on your website keeps the site up to date and lets Google know that your site is still relevant.

Content should be your first priority when it comes to optimising your website. As they say “Content is King”. Creating authentic, valuable content is critical for search engine visibility.

Quality content is how you engage, inform, and ultimately interact with your target audience.

The Google Freshness algorithm update has been a significant ranking change, focusing on providing the user with “fresher”, more recent search results.

To stay in the race you must play by the rules, and update your pages regularly and your Google fresh content ranking factor will start to climb steadily.

If your website covers industry change, key events, or any degree of new insight, you will need to think about the frequency that you are informing your audience, and adding content to your website.

Did You Know? If you don’t add new content, your website may be seen as out-dated, which will then have a negative effect on your page ranking. Out-dated content says “I don’t care”. And if you don’t care about your website, then Google doesn’t either.

If your WordPress dashboard is littered with little red dots alerting you to update your plugins and a sign along the top of the screen is telling you to update WordPress, you can’t ignore these warnings.

Why Update WordPress, Plugins, and Themes?

• To reduce the risk of your site being hacked or compromised plugins must be updated regularly.

• It fixes bugs that were discovered in previous versions.

• It adds new features, functionality and can also improve the performance of your website. Not updating your site may also affect visitors to your site and your search rankings.

Website Maintenance = Car Service

Just like your car, a website has complex software applications, that need to be kept up-to-date “serviced” for security and performance reasons.

This means regularly updating it’s software, as well as any plugins and themes to keep your website performing at its best.

Why do web developers recommend
a website upgrade or rebuild?

Sometimes for your car to run smoothly it needs to be maintained by replacing parts that do not work anymore. Or maybe it is just too old now to fix, and you are better off replacing it with a new car.

Your website is the same, functions on your site that worked well years ago, aren’t that effective anymore or become so out-dated that you need to replace your site with a new system.

Web standards and technology radically change, and techniques to build a website constantly become more advanced.

A website that was built over 4 – 5 years ago is missing out on important tools to help build your business, increase your sales, and improve your google rankings.

Search engines prefer sites that are fast, error free, well maintained and most of all; they love to index fresh content. So every time you update your website, you are giving search engines new material with which to rank your site.

Site Not Mobile-Friendly?
Kiss Your Google Rankings Goodbye.

Since March 2018, Google has rolled out “Mobile-First” indexing. This means that Google is indexing websites based on its mobile version – not their desktop version. This update has come at a time when Mobile accounts for more than 52.2 per cent of all web traffic worldwide.

Did You Know? 1 in 4 Aussies will not buy online when a website isn’t mobile friendly.

Let visitors know your website is secure
with an SSL certificate.

Having the words “Not Secure” in front of your domain can impact public perception of your website and lead to lost traffic and sales.

Make sure to let your visitors know that your website is secure with an SSL certificate. Secure Sockets Layer (SSL) secures your website’s data while it is transferred between web servers and browsers.

Did You Know? 70% online users exit a website due to the lack of trust.

Life Is Better in the Fast Lane.

Website users expect pages to load quickly regardless of their device. If your potential customer clicks a link to your site and the page takes a long time to load, they’re more likely to leave your site, meaning you miss a possible sale before they ever even saw your content.

There are many factors that play a role in site speed, ranging from coding issues to technical fixes to even just your choice of hosting provider, so if your speed is bad – it should be a priority to fix.

Did You Know? PageSpeed can have a direct impact on your Adwords campaigns and Quality Score.

What is responsive web design
and why is it important?

responsive-web-design
what is responsive web design?

Responsive web design is a web page that “responds to” or resizes itself, depending on the type of device it is being viewed on. It makes your web page look good and easier to use on all devices such as a desktop, laptop, tablet or smartphone.

The ultimate goal of responsive design is to avoid unnecessary resizing, scrolling, zooming, or panning that occurs with sites that have not been optimized for different devices.

Today, the mobile is the “first screen” we look at when searching for products or services.

The amount of mobile traffic now accounts for more than half of total internet traffic. In 2018, Google announced that they were migrating sites that followed best practice in mobile-first indexing.

Mobile-first indexing means that Google now primarily crawl, index and rank the mobile version of the website.

So now, it’s more important than ever that you not only have a responsive web design, but also a customised mobile design of your website too.

It is Recommended By Google

With a 88.47% search market share as of April 2019, when Google speaks, search marketers listen.

Google states that responsive web design is its recommended mobile configuration. It even goes so far as to refer to responsive web design as the industry best practice.

This is because responsive design sites have one URL and the same HTML, regardless of device. This makes it easier and more efficient for Google to crawl, index, and organize content.

Google also prefers responsive web design because content that lives on one website and one URL is much easier for users to share, interact with, and link to than content that lives on a separate mobile site.

website design Perth

When it comes to search engine rankings, a responsive site is not optional anymore. Google is literally crushing sites that don’t offer a mobile-friendly experience.

Excellent User Experience

A responsive website leads to a better user experience. If a user finds it hard to navigate or use your site, because they’re forced to constantly pinch and zoom, they won’t stay on your website.

But if your website scales and responds to the change in screen size, then visitors won’t have problems accessing menus, links, buttons or filling out forms.

Faster loading webpages

Mobile users in particular have short attention spans.

According to research, 53% of mobile visitors abandon webpages that take longer than three seconds to load.

If a website isn’t optimized for smartphones and tablets, it will take more time to navigate, which can frustrate customers to a point of no return.

Why You Shouldn’t Use ‘DIY’ Website Builders

DO IT “BY” YOURSELF

Have you created a ‘DO IT YOURSELF’ website but noticed that you are not getting any website visitors?

Building a website is like building a house. It takes a team of people with specialty skills to come together and build it. You need an engineer, designer and professional trades.

When you build your website with ‘DIY’ platforms like Wix, you are trying to build a house all by yourself. It may end up looking decent, but it’s going to have a lot of structural issues.

WIX ranks last when it comes to web hosting performers.

‘DIY’ Website Builders

‘DIY’ website builders

Websites like Wix, Squarespace and Weebly offer you ‘DIY’ websites at a very cheap price. You may think it is an easy and cheap option at first, but it will cost your business more than just money in the end.

Probably the single biggest problem with ‘DIY’ website builders is that the builder doesn’t contain the necessary elements to help websites rank better in Google.

WIX ranks near the bottom for desktop and mobile page speeds.

‘DIY’ Website Builders

Poor User Experience.

To make a really good website work, you need to create an experience for the user.

A website should be built with the user in mind to create a perfect user flow that increases engagement and customers. This requires a good website structure and the latest SEO (search engine optimization) techniques.

Avoid ‘DIY’ website builders if you want to create a large website or complex online store (the navigation menu doesn’t accommodate complex site structures as there is only one sub-level).

Slow Website Speed.

Having a slow website is bad for visitors, sales and more importantly search engine rankings.

Wix and other ‘DIY’ website builders host your website on a shared server with thousands of other users. This creates fewer resources and slower websites which is bad for everyone.

Websites should be hosted on a fast server that doesn’t have a large number of other websites hosted on it.

The Wix blog platform is very slow especially once blog posts begin to add up. It cannot handle a lot of content so while it is visually pleasing, it is lacking in functionality and load time increases.

No Support.

When you create a website with Weebly, Wix or Squarespace you don’t get the support you need.

What if your website goes down or something stops working on it? Do you have the skills it takes to fix it before your customers notice? A lot of the time, certain pieces of a website can stop working and you may not even know it.

Having a dedicated support team is essential they can make sure your website is up, running and functional so that your customers can find you 24/7, 365 days a year.

Bad SEO.

SEO or Search Engine Optimisation is the process of improving the ranking of a website in search engines such as Google.

In general, the higher ranked website on the search results page, the more visitors it will receive from the search engine’s users. To build a website with good on-page SEO, you must have access to the code.

When you build your site with ‘DIY’ website builders you do not have control of the code…just the design. ‘DIY’ website builders are widely known for having bad SEO because they are generated in a visual editor. This creates un-needed code and extra HTML that will hurt your rankings in the search engines.

Not built on a CMS Platform.

Content management systems (CMS) like WordPress, allow you to self-manage your website so you can add/edit/delete pages, and modify page titles.

You can have full control over files, design, documents and how you display your content. When you use a ‘DIY’ website builder you are creating static HTML web pages that are no match for content management systems.

You Don’t Own the Website.

Migration is not possible when you use a ‘DIY’ website builder. That means that if you wanted to move your website somewhere else, you won’t be able to.

So you will lose all your content and have to start over again. Having your website run on a CMS system allows you to migrate from host to host easily without website interruption.

Looking to Start-Up a Business?
We Can Help.

Quality is the best business plan.

The team at mediaBoss has had the unique privilege of building many new brands from the ground up. Helping them launch into the marketplace and watching them grow, is always gratifying.

Setting up your own business can be an exciting time.

But before you start, save yourself time and money by knowing what’s involved in running a business.

Taking the time to clearly understand what your business stands for will ensure that your brand’s vision, values and unique selling points compel customers to work with you over your competitors.

Building a successful brand

Setting up a solid foundation before rushing into execution, is always the best way to start. This way every dollar spent is being used to achieve your goals, and not wasted on hit and misses.

Explain where you want your business to go (objectives).
Define how it is going to get there (strategy).
Set-up a mutual understanding of the way forward.

STEP 2. Customised WordPress CMS Website.

WordPress has dominated the CMS field with the highest market share. Versatile, flexible, WordPress has all the tools a webmaster needs. It allows you to create and share content of all kinds anywhere in the world.

A content management system (aka “CMS”) is a web application that allows business owners to self manage their website. Add/edit/delete pages, modify page titles and add images using a client-friendly admin panel.

This system saves start-up businesses time and money for any future updates that his wesite may require.

STEP 3. Lead Generation

Our media team specialise in not only traditional advertising, but also digital, social media, and search engine marketing.

We investigate who your target audience is, we research, we plan, we implement.

STEP 1. Logo Design

A logo plays a very vital role in establishing your corporate identity and credibility in the market.

A good logo works in the simplest form. It should be fresh and original, without visual clichés or amateur effects. It must look as good on a business card as it does on a web page or your corporate clothing.

You invest in your branding every time your logo is on display. Whether it be on a web page, a sign, or in an advertisement. A professionally designed logo enables you to be immediately recognizable.

WooCommerce - the most customizable eCommerce
platform for building your online business.

When it comes to selling products and services online, we use the world’s most customizable eCommerce platform for WordPress…WooCommerce.

Is your website making a great first impression?

first impression
a websites first impression matters

There are now more than 4 billion people around the world using the internet. Well over half of the world’s population is now online. The digital age is well and truly here. So have you considered whether your website design is making a great first impression?

You've got just seconds to make a memorable impact on new visitors to your website.

Good website design is a must in today’s highly visual market. The way your website looks, tells users whether they want to do business with you or not, in just a few seconds.

Today’s customers are more connected than ever, they have greater access to choice and are more demanding than ever before.

Whether they find out about your business through a friend or via the local newspaper. They want to go to your website and find out more about you before making contact.

So you must ask yourself, does your website design reflect how professional you are?

Does it clearly highlight the key factors that set you apart from your competitors?

website design Perth
website design Perth

Website Design and Development

It is so important to have a web design that not only looks great, it must be easy to navigate. Ranks well with Google and most importantly converts visitors to your site into customers.

So you must ask yourself, does your website design reflect how professional you are? Does it clearly highlight the key factors that set you apart from your competitors?

User Experience

By understanding your business and your customers’ goals . We create useful and usable websites that make a difference when your clients interact with your website while using their device of choice.

SEM vs SEO

SEM is “the process of gaining website traffic by purchasing advertisements on search engines like Google.” These advertisements are commonly referred to as pay-per-click (PPC) ads.

SEO is the process of optimizing your website for the purpose of receiving organic or natural (free) traffic from search engines.

Helpful Training Videos for
WordPress Websites

Henry Ford once said…

“WHETHER YOU THINK YOU CAN,
OR YOU THINK YOU CAN’T – YOU’RE RIGHT”

WordPress is considered the easiest to use CMS, thanks to a very friendly interface.

Managing WordPress is not difficult, yet there are certain things that might not come so easily for you. That is why we have created a library of training videos to help you manage your WordPress website.

View our training videos for WordPress here.

Since being released in 2003 there’s no disputing the fact that WordPress is by far the most prominent CMS out there.

If you have decided to go with WordPress, you will definitely be with good company. The New York Times, CNN and eBay all run their websites on the most popular CMS in the world. Today, over 74.6 Million Sites Depend on WordPress.

Site Not Mobile-Friendly?
Kiss Your Google Rankings Goodbye.

Mobile–Friendly websites…
are now more important than ever!

Since March 2018, Google has rolled out “Mobile First” indexing.

This means that Google is indexing websites based on its mobile version – not their desktop version. This update has come at a time when Mobile accounts for more than 52.2 per cent of all web traffic worldwide, and desktop searches are becoming the minority.

Mobile-friendly websites are now a Google best practice and provide a better overall browsing experience for your website visitors.

Today, more time is spent browsing the internet on mobile devices, than on traditional desktops…

What Does “Mobile Friendly” Even Mean?

The cost and benefits of mobile-friendly sites are apparent, but what does it really mean to be “Mobile-Friendly”?

According to Google, it means that your site:

Does not use software not commonly found on phones (aka Flash).
Uses text that can be read without having to zoom in.
Auto adjusts website content so users don’t have to rotate their screen or zoom in or out.
It places your links an adequate distance apart so it is easy to click on the correct one.

website design Perth

What You Can Do?

If you have a website and want to check or verify if it is mobile friendly, you can use Google’s “Mobile Friendly Test”.

Use the Google Mobile-Friendly test tool to determine if your website meets the criteria.

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then we’d love to hear from you…

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