Looking to Start-Up a Business?
We Can Help.

Looking to Start-Up a Business?
We Can Help.

The team at mediaBoss has had the unique privilege of building many new brands from the ground up. Helping them launch into the marketplace and watching them grow, is always gratifying.

Setting up your own business can be an exciting time.

But before you start, save yourself time and money by knowing what’s involved in running a business.

Everything begins with a strategy.

Taking the time to clearly understand what your business stands for will ensure that your brand’s vision, values and unique selling points compel customers to work with you over your competitors.

 

Building a successful brand

Setting up a solid foundation before rushing into execution, is always the best way to start. This way every dollar spent is being used to achieve your goals, and not wasted on hit and misses.

  • Explain where you want your business to go (objectives).
  • Define how it is going to get there (strategy).
  • Set-up a mutual understanding of the way forward.

What is the difference between a logo design and branding?

A logo is for… identification.

It identifies a company or product in its simplest form via the use of a mark or icon. It is the face our your company.

A brand is an… emotion..

Basically, your brand is what your consumers think of you.

The emotion is created by the perceptions of the audience, it’s how people feel when they interact with your company, use your services or products.

Market your business

By understanding your business and your customers’ goals, you can promote your business and brand to your target audience to grow your customer base.

Step 1.

How to market your business

Working out your business’s market position will help you to build your business brand, find your target audience and focus on your customers’ needs.

Step 2.

Set up a business website

Thought about having a website for your business? If you want it to match your business name, consider registering your web address as early as possible. (We can help you here!)

Step 3.

Plan your social media presence

A well planned and managed social media presence, is a cost effective way to help you market your business and connect with your customers.

It's all in the details

We offer a versatile array of cost-effective traditional marketing & digital solutions with attention to detail.

Why work with us?

Dedicated, passionate and versatile...

strategic thinkers

We investigate your needs, we research, plan, then implement!

innovative designers

We help clients visually communicate with their target audience.

website design perth

effective developers

We create professionally designed websites built with a user-friendly, Content Management System that is easy to manage.

Whether you
have a project,
a problem, or
are feeling perplexed,
please contact us...

Contact us.

Site Not Mobile-Friendly?
Kiss Your Google Rankings Goodbye.

Site Not Mobile-Friendly?
Kiss Your Google Rankings Goodbye.

Mobile–Friendly websites… are now more important than ever!

Mobile-friendly websites are now a Google best practice and provide a better overall browsing experience for your website visitors.

Today, more time is spent browsing the internet on mobile devices, than on traditional desktops…

What Does “Mobile Friendly” Even Mean?

According to Google, it means that your site:

  • Does not use software not commonly found on phones (aka Flash).

  • Uses text that can be read without having to zoom in.

  • Auto adjusts website content so users don’t have to rotate their screen or zoom in or out.

  • It places your links an adequate distance apart so it is easy to click on the correct one.

1 in 4 Aussies won’t buy online when a website isn’t mobile friendly.

What You Can Do?

If you have a website and want to check or verify if it is mobile friendly, you can use Google’s “Mobile Friendly Test”.

Use the Google Mobile-Friendly test tool to determine if your website meets the criteria.

User Experience

By understanding your business and your customers’ goals .

We create useful and usable websites that make a difference when your clients interact with your website while using their device of choice.

48% of people consider a website's design to be the most telling factor about the credibility of a business.

Custom WordPress
CMS Websites.

A content management system (aka “CMS”) is a web application that allows website owners to self manage their website i.e. add/edit/delete pages, modify page titles and add images and new products using a client friendly admin panel.

Learn more about…

Whether you
have a project,
a problem, or
are feeling perplexed,
please contact us...

Contact us.

Important aspects of owning and maintaining a website.

Important aspects of owning and maintaining a website.

Building a website is hard work – not just for us, but for clients too!

We collaborate, plan, design, develop, test, add content and test some more. After a lot of time and effort, your beautiful, brand-spanking-new website is finally live!

And then you’re done – right? Wrong!
Once you build your website, it’s just the beginning.

Why your website is like owning a car

Having a website can be confusing…

To explain the different aspects of “having a website”, we like to use an analogy everyone can understand – like owning a car.

Domain Name = License Plate

Your domain is like the license plate for your car. With it, you can be identified and located on the world wide web.

You can’t get a license plate for your car until you register it, nor can you have a domain for your website until you register it, either.

Registration ensures that no one else can use your domain.

Hosting = Garage

Once you have registered your domain for your website,
you need a place to park your site.

Think of hosting as a “garage” the place where your website “lives” (much like where your car “lives” when you are not using it). Your website files “live” on a hosting server, where they sit and wait until called upon.

Your website will have a specific IP address, and when that address is accessed via the web, your website will turn up on that device.

Your hosting option can directly affect your website’s performance, which in return will affect its google page ranking as a result.

Website Content = Fuel

A website is fueled by content and just like a car, you can’t travel anywhere with an empty fuel tank. If you don’t add regular content to your website you won’t get the necessary engagement or sales that you are looking for.

If you have a blog or news article feed and your last update was in 2015, then you need to get onto that quick smart. It’s better not to have a news section than one that is never used.

Putting fresh content on your website keeps the site up to date and lets Google know that your site is still relevant.

Quality content is how you engage, inform, and ultimately interact with your target audience.

Website Maintenance = Car Service

Just like your car, a website has complex software applications, that need to be kept up-to-date “serviced” for security and performance reasons.

This means regularly updating it’s software, as well as any plugins and themes to keep your website performing at its best.

If your WordPress dashboard is littered with little red dots alerting you to update your plugins and a sign along the top of the screen is telling you to update WordPress, you can’t ignore these warnings.

Quality content is how you engage, inform, and ultimately interact with your target audience.

Custom WordPress
CMS Websites.

A content management system (aka “CMS”) is a web application that allows website owners to self manage their website i.e. add/edit/delete pages, modify page titles and add images and new products using a client friendly admin panel.

Learn more about…

Did You Know?

That domain name registrations were free for everyone prior to 1995, unfortunately this is no longer the case.

Did You Know?

40% of consumers will leave a page that takes longer than three seconds to load.

Did You Know?

If you don’t add new content, your website may be seen as out-dated, which will then have a negative effect on your page ranking.

Out-dated content says “I don’t care”.

And if you don’t care about your website, then Google doesn’t either.

Why do web developers recommend a website upgrade or rebuild?

Sometimes for your car to run smoothly it needs to be maintained by replacing parts that do not work anymore.

Or maybe it is just too old now to fix, and you are better off replacing it with a new car.

Your website is the same, functions on your site that worked well years ago, aren’t that effective anymore or become so out-dated that you need to replace your site with a new system.

Whether you
have a project,
a problem, or
are feeling perplexed,
please contact us...

Contact Us

Is your website making a great first impression?

first impression

Is your website making a
great first impression?

Today’s customers are more connected than ever, they have greater access to choice and are more demanding than ever before.

Whether they find out about your business through a friend or via the local newspaper. They want to go to your website and find out more about you before making contact.

A websites first impression matters

So you must ask yourself, does your website design reflect how professional you are?

Does it clearly highlight the key factors that set you apart from your competitors?

You've got just seconds to make a memorable impact on new visitors to your website.

Good website design is a must in today’s highly visual market. The way your website looks, tells users whether they want to do business with you or not, in just a few seconds.

Website Design and Development

It is so important to have a web design that not only looks great, it must be easy to navigate. Ranks well with Google and most importantly converts visitors to your site into customers.

So you must ask yourself, does your website design reflect how professional you are?

Does it clearly highlight the key factors that set you apart from your competitors?

Custom WordPress
CMS Websites.

A content management system (aka “CMS”) is a web application that allows website owners to self manage their website i.e. add/edit/delete pages, modify page titles and add images and new products using a client friendly admin panel.

Learn more about…

Whether you
have a project,
a problem, or
are feeling perplexed,
please contact us...

Contact us.

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