The fridge magnet can be considered a “free” gift, something of value for nothing. Fridge magnets are used in nearly every household.
There is no other form of advertising, that is retained for as long and in such a prominent place as a refrigerator magnet.
The impact of fridge magnets is widespread throughout the world and more than 80% of all households in developed nations have magnets on their fridge.
It is estimated lifespan is anywhere between 5-10 years and the number of times a refrigerator door is viewed in an average household is approximately 40 per day, meaning that each magnet makes approximately 14,600 impressions per year.
Magnets are also known to be collectable items for collectors to add to their fridge magnet collection.
Fridge magnets were originally invented by mold maker Sam Hardcastle in the late 1960s.
He was approached by the Space Industry to develop magnetic numbers and letters to be used on large visual tracking charts.