Building a website is hard work – not just for us, but for clients too!
We collaborate, plan, design, develop, test, add content and test some more.
Having a website can be confusing...To explain the different aspects of “having a website”,
we like to use an analogy everyone can understand – like owning a car.
Domain Name = License Plate
Your domain is like the license plate for your car. With it, you can be identified and located on the world wide web.
You can’t get a license plate for your car until you register it, nor can you have a domain for your website until you register it, either.
Did You Know? That domain name registrations were free for everyone prior to 1995, unfortunately this is no longer the case.
Your hosting option can directly affect your website’s performance, which in return will affect its google page ranking as a result.
Hosting = Garage
Once you have registered your domain for your website,
you need a place to park your site.
Think of hosting as a “garage” the place where your website “lives” (much like where your car “lives” when you are not using it). Your website files “live” on a hosting server, where they sit and wait until called upon.
Your website will have a specific IP address, and when that address is accessed via the web, your website will turn up on that device.
Did You Know? 40% of consumers will leave a page that takes longer than three seconds to load.
Website Content = Fuel
A website is fueled by content and just like a car, you can’t travel anywhere with an empty fuel tank. If you don’t add regular content to your website you won’t get the necessary engagement or sales that you are looking for.
If you have a blog or news article feed and your last update was in 2015, then you need to get onto that quick smart. It’s better not to have a news section than one that is never used.
Putting fresh content on your website keeps the site up to date and lets Google know that your site is still relevant.
Content should be your first priority when it comes to optimising your website. As they say “Content is King”. Creating authentic, valuable content is critical for search engine visibility.
Quality content is how you engage, inform, and ultimately interact with your target audience.
The Google Freshness algorithm update has been a significant ranking change, focusing on providing the user with “fresher”, more recent search results.
To stay in the race you must play by the rules, and update your pages regularly and your Google fresh content ranking factor will start to climb steadily.
If your website covers industry change, key events, or any degree of new insight, you will need to think about the frequency that you are informing your audience, and adding content to your website.
Did You Know? If you don’t add new content, your website may be seen as out-dated, which will then have a negative effect on your page ranking. Out-dated content says “I don’t care”. And if you don’t care about your website, then Google doesn’t either.
If your WordPress dashboard is littered with little red dots alerting you to update your plugins and a sign along the top of the screen is telling you to update WordPress, you can’t ignore these warnings.
Why Update WordPress, Plugins, and Themes?
• To reduce the risk of your site being hacked or compromised plugins must be updated regularly.
• It fixes bugs that were discovered in previous versions.
• It adds new features, functionality and can also improve the performance of your website. Not updating your site may also affect visitors to your site and your search rankings.
Website Maintenance = Car Service
Just like your car, a website has complex software applications, that need to be kept up-to-date “serviced” for security and performance reasons.
This means regularly updating it’s software, as well as any plugins and themes to keep your website performing at its best.
Why do web developers recommend
a website upgrade or rebuild?
Sometimes for your car to run smoothly it needs to be maintained by replacing parts that do not work anymore. Or maybe it is just too old now to fix, and you are better off replacing it with a new car.
Your website is the same, functions on your site that worked well years ago, aren’t that effective anymore or become so out-dated that you need to replace your site with a new system.
Web standards and technology radically change, and techniques to build a website constantly become more advanced.
A website that was built over 4 – 5 years ago is missing out on important tools to help build your business, increase your sales, and improve your google rankings.
Search engines prefer sites that are fast, error free, well maintained and most of all; they love to index fresh content. So every time you update your website, you are giving search engines new material with which to rank your site.
Site Not Mobile-Friendly?
Kiss Your Google Rankings Goodbye.
Since March 2018, Google has rolled out “Mobile-First” indexing. This means that Google is indexing websites based on its mobile version – not their desktop version. This update has come at a time when Mobile accounts for more than 52.2 per cent of all web traffic worldwide.
Did You Know? 1 in 4 Aussies will not buy online when a website isn’t mobile friendly.
Let visitors know your website is secure
with an SSL certificate.
Having the words “Not Secure” in front of your domain can impact public perception of your website and lead to lost traffic and sales.
Make sure to let your visitors know that your website is secure with an SSL certificate. Secure Sockets Layer (SSL) secures your website’s data while it is transferred between web servers and browsers.
Did You Know? 70% online users exit a website due to the lack of trust.
Life Is Better in the Fast Lane.
Website users expect pages to load quickly regardless of their device. If your potential customer clicks a link to your site and the page takes a long time to load, they’re more likely to leave your site, meaning you miss a possible sale before they ever even saw your content.
There are many factors that play a role in site speed, ranging from coding issues to technical fixes to even just your choice of hosting provider, so if your speed is bad – it should be a priority to fix.
Did You Know? PageSpeed can have a direct impact on your Adwords campaigns and Quality Score.