Since March 2018, Google has rolled out “Mobile First” indexing.
This means that Google is indexing websites based on its mobile version – not their desktop version. This update has come at a time when Mobile accounts for more than 52.2 per cent of all web traffic worldwide, and desktop searches are becoming the minority.
Mobile-friendly websites are now a Google best practice and provide a better overall browsing experience for your website visitors.
Today, more time is spent browsing the internet on mobile devices, than on traditional desktops…
What Does “Mobile Friendly” Even Mean?
The cost and benefits of mobile-friendly sites are apparent, but what does it really mean to be “Mobile-Friendly”?
According to Google, it means that your site:
Does not use software not commonly found on phones (aka Flash).
Uses text that can be read without having to zoom in.
Auto adjusts website content so users don’t have to rotate their screen or zoom in or out.
It places your links an adequate distance apart so it is easy to click on the correct one.