Today, social media is integrated into our daily lives.
Digital consumers spend nearly 2.5 hours on social networks and social messaging every day.
Facts are that when you use the internet, every click and every view is recorded somewhere. Depending on your view, this is either very scary or opportunistic data.
As we are marketeers here at mediaBoss, we fall firmly in the second camp.
When using social media, it’s important to base your strategy on statistics to make the most of your social media marketing plan and budget.
Still by far, the most widely used social media platform, Facebook adds 500,000 new users every day.
74% of Facebook users check it every day.
There are now more than 50 million small businesses using Facebook Pages to connect with their customers (Source: Facebook).
4 million of those businesses pay for social media advertising on Facebook. (Source: Forbes). Statistics show that small-sized companies should consider paying for Facebook ads in order to gain visibility and surpass competitors relatively easily.
If you only have the resources to be active on one platform (or not sure where to start), Facebook is your best bet.
Stories and Video Reign Supreme.
In short, Stories is one of the most trending social media storytelling formats today. It enables users to add photo and video content throughout the day, keeping it together in one place.
The core idea behind the Stories format suits the modern lifestyle and people’s sharing habits more than the traditional news feed.
With more than 500 million users consuming video content on Facebook and 1 billion users who do so on Youtube, video is here to stay – and rule.
With the growing popularity of both Stories and video marks a certain boredom with “static” content on social networks, with users wanting more dynamic formats, with rich visual content.
Statistic images by Sensis Yellow Social Media Report 2018.
Social media just keeps growing and growing. At the end of 2018, Facebook had 2.27 billion monthly active users.
Instagram has been the fastest-growing social network, with 1 billion monthly users.
While this is still significantly lower than Facebook’s 2.27 billion users, it’s an indication of the immense popularity of Instagram.
33% of the most-viewed stories are from businesses.
200 million Instagram users visit at least one business profile every day, and 80% of accounts follow a business on Instagram.