Why good website hosting is important for your business

First thing’s first. What is hosting.

Every website is hosted somewhere. Think of hosting as a “garage” the place where your website “lives” (much like where your car “lives” when you are not using it). Your website files “live” on a hosting server, where they sit and wait until called upon.

While every business knows that having an online presence is important, many companies overlook the importance of their website hosting.

Your hosting option can directly affect your website’s performance, which in turn will affect its Google page ranking as a result.

Choosing a good web hosting service is one of the most important investments you can make for your business’s website.

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What determines a 'Good' Web Hosting Service?

The key is differentiating between good hosting and budget hosting. ‘Good’ web hosting is all about features, performance and support. The reality is that good budget hosting is a rarity.

These key features below are necessary for good website hosting, which keeps your website performing optimally and provides a better experience for your users.

The Benefits of Good Website Hosting:

Hosting Performance

A fast website offers a better user experience overall for the user, which is imperative to how they feel about using your site and your business. This is important because a slow website will put visitors off, and make them less likely to stay, thus increasing your website’s bounce rates.

Reliability & Uptime

A good web host will automatically monitor your website, alerting you when things aren’t running as expected. It is common knowledge that a site with poor web hosting will suffer issues because the host is not paid to protect the website.

A good host will act on these alerts quickly, understanding the risks and effects it has when your website is down. 

Data Backup & Data Recovery

Most of the time budget hosting services do not include backup.

A cybersecurity breach or a simple human error can wipe your website clean of everything you’ve ever worked for in a matter of seconds.

A good web hosting company can provide a variety of data backup and data recovery options to meet your business’s specific needs.

Better Security

Compromised websites can damage a business’s reputation.

If you don’t have secure website hosting, you’re susceptible to breaches and hacks that can take down your website, compromise sensitive data, and more. Oftentimes, when businesses take advantage of budget website hosting, they’re getting what they pay for.

Secure web hosting should provide (at the very least) malware protection, SSL certificates, firewalls, and top-of-the-line security measures for physical data centres.

Technical Support

Getting Support when you need it is critical. Most ‘Offshore’ or ‘Budget’ service providers are nearly impossible to call and are generally only contactable via ticketing systems. 

A good web host company is locally based and available by phone or email with a fast response time. 

Managed Hosting

Many people think of website hosting as a set-up and leave process. True, if you choose a budget host service. A ‘Good’ host service provides a managed host service. 

Managed hosting services provide comprehensive management and support for websites and server infrastructure. With managed hosting, we provide server maintenance, security updates, performance optimization, and technical support, allowing users to focus on their core business activities.

Did You Know?

Google has confirmed that website speed is a ranking factor in its search algorithm.

Therefore, slow-loading websites due to bad web hosting may experience lower rankings in search engine results pages (SERPs), resulting in decreased organic traffic and visibility.

Does it matter which country my website is hosted?

Yes, it does.

It matters because site loading speed is an essential factor driving customer engagement and sales conversions.

Your website’s speed is affected by the physical location of your data centre. An Australian business website should be hosted on a good Australian-based server to improve the business’s local online presence.

Problems faced with 'Budget' hosting.

  1. Poor Performance, including:
    Increased website load time.
    Recurring downtime.

  2. Off-shore data centre locations affect speed.

  3. Not all hosting services include backup.

  4. Poor or zero customer service.

  5. Lack of data security

What Is Managed WordPress?

Managed WordPress is a specialized hosting service that is designed specifically for websites built on the WordPress platform.

It goes beyond just providing server space and includes additional features and services that make managing a WordPress website easier and more convenient.

The term ‘managed’ means that the hosting provider takes care of the back-end and basic administrative aspects, e.g., WordPress installation, software updates, security, backups, and performance optimization.

This type of hosting comes with a user-friendly interface and allows website owners to easily manage their site’s settings, install plugins and themes, and make other modifications.

Our managed WordPress hosting includes the following functions and tools:

  • WordPress installation

  • WP-CLI tools for manual WordPress management

  • AI tools for generating content and websites

  • Automatic website migration tool

  • WordPress automatic updates

  • WordPress acceleration (LiteSpeed)

  • Object cache

  • On-demand backup

  • WordPress staging tool

  • WordPress multisite feature

  • Advanced WooCommerce optimization