The digital identity of your website
It’s essential to show your visitors that your website is secure.
How can you do this?
One of the best ways is by using an SSL certificate.
Websites without an SSL certificate are often flagged as “Not secure” by popular browsers like Chrome and Microsoft Edge.
What is WordPress?
WordPress is a powerful and versatile software platform designed to help users build and manage websites.
Known as a Content Management System (CMS), it simplifies the process of creating, editing, and organising digital content.
WordPress has all the tools a website owner needs for creating and sharing content of all kinds anywhere in the world.
Simple, Straightforward, And Easy To Use.
SSL is the standard security technology for establishing an encrypted link between a web server and a browser.
This link ensures that all data between the web server and browser remains private.
An SSL certificate helps you secure transactions and communications to your website. This protects customers’ credit cards, passwords and sensitive data.
Using SSL certificates activates the padlock in front of your domain and adds the “S” in HTTP, which stands for “secure.” Thus, your customers can trust that your website is secure.
1. It is a Google best practice standard
Google indexes and rewards sites that use SSL—if you want to improve your ranking, an SSL certificate is a must.
HTTPS pages receive an SEO boost and are the default result for searchers.
Having an SSL certificate installed on your website is the new standard, just like responsive design was a few years back.
Google penalises websites without SSL certificates by pushing them down the page rankings in search results.
If your website is competing against other websites for a top spot on page one, Google will favour the safer, more reliable, and trusted site.
2. Protection from hackers
An SSL certificate connected to your site will secure your website with the highest levels of encryption, protecting your customers and their data.
An SSL certificate encrypts sensitive data and authenticates, preventing threats to your online business.
If you’re building a new website, having HTTPS in place from day 1 is a good practice.
3. Customer Confidence
Customers are becoming more aware of online security. The padlock icon or HTTPS lets visitors know their connection is secure.
If customers do not see the padlock symbol on your website, they will likely take their business elsewhere.
You must tell potential clients that your website is a trusted, reputable business and that you value their safety and digital privacy.
An SSL certificate makes your website appear more professional and trustworthy.
HyperText Transfer Protocol Secure (HTTPS)
This is an encrypted version of HTTP, the primary protocol for transferring data over the World Wide Web.
Every internet user transfers information when they visit websites. This information can often be sensitive data, such as payment details, credit card information, or login details.
Using the standard HTTPS protocol means hackers can hijack this information.
This is where an SSL Certificate or HTTPS plays an important role.
