Digital consumers spend nearly 2.5 hours on social networks and social messaging every day.
The fact is that when you use the Internet, every click and view is recorded somewhere. Depending on your perspective, this is either very scary or opportunistic data.
As marketers here at mediaBoss, we fall firmly in the second camp.
More than 50 million small businesses now use Facebook Pages to connect with customers.
4 million of those businesses pay for social media advertising on Facebook (Source: Forbes). Statistics show that small companies should consider paying for Facebook ads to gain visibility and surpass competitors relatively easily.
If you have the resources to be active on only one platform (or are unsure where to start), Facebook is your best bet.
When using social media, it’s important to base your strategy on statistics to maximise your social media marketing plan and budget.
Stories and Video Reign Supreme.
In short, Stories is one of the most trending social media storytelling formats today.
It enables users to add photo and video content throughout the day, keeping it together in one place.
The core idea behind the Stories format is that it better suits the modern lifestyle and people’s sharing habits than the traditional news feed.
With over 500 million users consuming video content on Facebook and 1 billion users doing so on YouTube, video is here to stay – and rule.
The growing popularity of both Stories and video marks a certain boredom with “static” content on social networks, with users wanting more dynamic formats with rich visual content.
Instagram statistics.
Instagram has been the fastest-growing social network, with 1 billion monthly users.
While this is still significantly lower than Facebook’s 2.27 billion users, it indicates Instagram’s immense popularity.
33% of the most-viewed stories are from businesses.
200 million Instagram users visit at least one business profile daily, and 80% of accounts follow a business on Instagram.
We are mediaBoss, a dedicated and passionate team experienced in building brands, and helping businesses connect with their customers.
We’re here to lead you in the right direction.
