Everything but the kitchen sink!
The team at mediaBoss has had the unique privilege of building many new brands from the ground up.
Helping them launch into the marketplace and watching them grow, is always gratifying.
Setting up your own business can be an exciting time. But before you start, save yourself time and money by knowing what’s involved in running a business.
We recommend visiting the Small Business Development Corporate (SBDC) “How to start a business” link below.
Within seconds of seeing your logo or branding, people form a first impression.
That impression can be the deciding factor in winning or losing a business opportunity.
No matter your industry, it’s crucial to present your brand professionally and effectively to customers and potential partners alike.
Taking the time to clearly understand what your business stands for will ensure that your brand’s vision, values and unique selling points compel customers to work with you over your competitors.
Building a successful brand
Setting up a solid foundation before rushing into execution is always the best way to start.
This way, every dollar spent is being used to achieve your goals, and not wasted on hit and misses.
By understanding your business and your customers’ goals, you can promote your business and brand to your target audience to grow your customer base.
1. Branding and Logo Design
Define your brand’s mission and values.
Design a professional, memorable logo.
Choose a colour palette and typography.
Create brand guidelines for consistency.
2. Business Setup
Choose a unique business name.
Register your business and secure your domain.
Set up a business bank account and obtain licenses.
3. Website Development
Purchase a domain and choose a hosting provider.
Build a mobile-friendly, SEO-optimised website.
Add clear calls to action (CTA’s).
Test for speed, security, and performance.
4. Content Creation
Write compelling website copy.
Use high-quality visuals, photos, and videos.
Add customer testimonials or case studies.
Start a blog to boost SEO.
5. Digital Marketing
Set up Google Analytics and Search Console.
Create social media profiles.
Plan a content calendar for consistent posts.
Use email marketing to nurture leads.
Consider paid ads for targeted traffic.
6. Launch and Promotion
Announce your launch on social media and email.
Gather customer reviews for social proof.
Monitor and adjust based on performance.
7. Ongoing Optimisation
